Public Sector Organizations

Universities as Agencies

Reputation and Professionalization

Editors: Christensen, Tom, Gornitzka, Åse, Ramirez, Francisco O. (Eds.)

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  • Shows that universities are increasingly influenced by globalization.
  • Argues that managing their reputation is of increasing importance for universities.
  • Stresses that the increasing organizational differentiation of universities is connected to interaction with external stake-holders.
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eBook $89.00
price for USA in USD
  • ISBN 978-3-319-92713-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $119.99
price for USA in USD
Softcover $119.99
price for USA in USD
About this book

This book discusses how modern universities increasingly use reputation management in relation to internal and external challenges. Universities are increasingly characterized by social embeddedness, relating to many external stakeholders and international markets of students, researchers and research projects. This implies global pressure to standardize, formalize and rationalize their internal organization. The book uses data from China, Norway and US to show how reputation symbols are used and balanced, based on their web pages. Further, it uses extensive data from US universities to show how their internal organization structure is developing over time, related to three types of units/positions - development, diversity and legal offices and roles.

About the authors

Tom Christensen is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.
Åse Gornitzka is Professor of Public Policy and Administration at Department of Political Science, University of Oslo, Norway.
Francisco O. Ramirez is Professor of Education and (by courtesy) Sociology, Stanford University, USA.

Reviews

“Compared to other studies on reputation management and branding in higher education, this book adds to our understanding by providing more empirical examples showing the complexity of these phenomena in contemporary HEIs.” (Jelle Mampaey, European Journal of Higher Education, August 02, 2019)

Table of contents (10 chapters)

Table of contents (10 chapters)
  • Reputation Management, Social Embeddedness, and Rationalization of Universities

    Pages 3-39

    Christensen, Tom (et al.)

  • Reputation Management in Nordic Universities—Profiles and Development Over Time

    Pages 43-65

    Christensen, Tom (et al.)

  • Reputation Management Revisited: U.S. Universities Presenting Themselves Online

    Pages 67-91

    Gabriela Gavrila, S. (et al.)

  • Reputation Profiles of Chinese Universities—Converging with Global Trends or National Characteristics?

    Pages 93-115

    Ma, Liang (et al.)

  • Social Science Disciplines in Complex Development Contexts—The Professional Dimension of Reputation Management

    Pages 117-153

    Christensen, Tom (et al.)

Buy this book

eBook $89.00
price for USA in USD
  • ISBN 978-3-319-92713-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $119.99
price for USA in USD
Softcover $119.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Universities as Agencies
Book Subtitle
Reputation and Professionalization
Editors
  • Tom Christensen
  • Åse Gornitzka
  • Francisco O. Ramirez
Series Title
Public Sector Organizations
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-92713-8
DOI
10.1007/978-3-319-92713-8
Hardcover ISBN
978-3-319-92712-1
Softcover ISBN
978-3-030-06498-3
Edition Number
1
Number of Pages
XIV, 278
Number of Illustrations
9 b/w illustrations
Topics