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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business

Innovation and Capacity Building

Cross-disciplinary Management Theories for Practical Applications

Editors: Vrontis, D., Weber, Y., Thrassou, A., Shams, S.M.R., Tsoukatos, E. (Eds.)

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  • Provides analysis of theoretical perspectives in order to understand their practical implications in business
  • Contributions from authors around the world ensures that global perspectives are represented
  • Suggests new directions in future research as well as contemporary real-life practice-based applications
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-90945-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-90944-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • ISBN 978-3-030-08138-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

About the authors

Demetris Vrontis is a Professor and an Executive Dean at the University of Nicosia, Cyprus (EU), the Editor-in-Chief of the EuroMed Journal of Business (EMJB), and the co-President of the EuroMed Research Business Institute (EMRBI). He has published over 200 refereed articles and books.

Yaakov Weber is a Professor at the College of Management Academic Studies, Israel.  His publications have received more than 5000 citations and he has served in various editorial positions for leading journals. Yaakov is the founder and co-President of the EMRBI.

Alkis Thrassou is a Professor at the University of Nicosia, Cyprus (EU) and is a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB-EMRBI). He has published over 120 refereed articles and books.

S. M. Riad Shams is a Senior Research Fellow at the Ural Federal University, Russia. He has authored many papers which have been published in various internationally-reputed business and management journals.

Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Crete, in Greece, and is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University. He is currently Vice President of the EMRBI.


Table of contents (14 chapters)

Table of contents (14 chapters)
  • Editorial Introduction

    Pages 1-9

    Thrassou, Alkis (et al.)

  • Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

    Pages 11-29

    Barbasso, Lino (et al.)

  • The Role of Dynamic Entrepreneurial Capabilities and Innovation in Intergenerational Succession of Family Firms

    Pages 31-54

    Karagouni, Glykeria

  • Corporate Social Responsibility and Corporate Reputation in Emerging Countries: An Analysis of the Peruvian Banking Sector

    Pages 55-76

    Lizarzaburu, Edmundo R. (et al.)

  • Linking Motivational Leadership with Creativity

    Pages 77-108

    Thrassou, Alkis (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-90945-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-90944-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • ISBN 978-3-030-08138-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Innovation and Capacity Building
Book Subtitle
Cross-disciplinary Management Theories for Practical Applications
Editors
  • Demetris Vrontis
  • Yaakov Weber
  • Alkis Thrassou
  • S. M. Riad Shams
  • Evangelos Tsoukatos
Series Title
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-90945-5
DOI
10.1007/978-3-319-90945-5
Hardcover ISBN
978-3-319-90944-8
Softcover ISBN
978-3-030-08138-6
Series ISSN
2523-8167
Edition Number
1
Number of Pages
XXI, 296
Number of Illustrations
6 b/w illustrations
Topics