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Palgrave Macmillan Asian Business Series

The Digitization of Business in China

Exploring the Transformation from Manufacturing to a Digital Service Hub

Editors: Kim, Young-Chan, Chen, Pi-Chi (Eds.)

  • Investigates the main social background that has allowed for such radical changes in B2B businesses.
  • Focuses on qualitative research combined with contemporary data rather than statistical analysis, enabling readers to apply the findings to other digital business scenarios
  • Suggests future directions of research in this emerging area
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Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-79048-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-319-79047-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.


About the authors

Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals.

Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).


Table of contents (10 chapters)

  • Introduction: Business-to-Business Marketing in China: Digital or Traditional?

    Cooley, Jonathan

    Pages 1-40

  • China’s Online Peer-to-Peer (P2P) Lending Platforms

    Fong, Michelle W. L.

    Pages 43-74

  • The Key to Non-Profit Crowdfunding Through Internet Social Media

    Gao, Peng

    Pages 75-98

  • The Language of Luxury Hotel Websites in China

    Suen, Amy

    Pages 99-125

  • The Development Path of WeChat: Social, Political and Ethical Challenges

    Chen, Pi-Chi

    Pages 127-152

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-79048-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.99
price for USA in USD
  • ISBN 978-3-319-79047-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Digitization of Business in China
Book Subtitle
Exploring the Transformation from Manufacturing to a Digital Service Hub
Editors
  • Young-Chan Kim
  • Pi-Chi Chen
Series Title
Palgrave Macmillan Asian Business Series
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-79048-0
DOI
10.1007/978-3-319-79048-0
Hardcover ISBN
978-3-319-79047-3
Edition Number
1
Number of Pages
XV, 276
Number of Illustrations
17 b/w illustrations
Topics