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Advertising in Contemporary Consumer Culture

Authors: de Burgh-Woodman, Hélène

  • Analyses the works of renowned filmmakers from a marketing and advertising perspective
  • Provides a multidisciplinary approach, focusing on film, media and culture studies and well as modern marketing
  • Challenges tradition and explores the changing landscape of contemporary advertising
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eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-319-77944-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA in USD
  • ISBN 978-3-319-77943-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

About the authors

Hélène de Burgh-Woodman is Professor and Associate Dean – Research and Academic Development at The University of Notre Dame Sydney School of Business. Hélène has published a range of work on visual aesthetics, consumer culture and marketing theory with a particular interest in inter-disciplinary approaches to the cultural uses of advertising.

Table of contents (8 chapters)

  • Introduction

    de Burgh-Woodman, Hélène

    Pages 1-18

  • Postmodern Culture, Convergence and Advertising

    de Burgh-Woodman, Hélène

    Pages 19-52

  • Assemblage Thinking

    de Burgh-Woodman, Hélène

    Pages 53-64

  • Intensities and the Singular Assemblage: Becomings

    de Burgh-Woodman, Hélène

    Pages 65-109

  • Intensities and the Singular Assemblage: Time and Space

    de Burgh-Woodman, Hélène

    Pages 111-149

Buy this book

eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-319-77944-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA in USD
  • ISBN 978-3-319-77943-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Advertising in Contemporary Consumer Culture
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-77944-7
DOI
10.1007/978-3-319-77944-7
Hardcover ISBN
978-3-319-77943-0
Edition Number
1
Number of Pages
IX, 273
Topics