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International Marketing and Management Research

Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

Editors: Arora, Anshu, Bacouel-Jentjens, Sabine, Edmonds, Jennifer J. (Eds.)

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  • Addresses a dearth of research in the areas of global value chains and innovations 
  • Uses various methodological approaches in interrelated fields of business
  • Engages new areas of digital technology, such as big data and artificial intelligence
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eBook $39.99
price for USA in USD (gross)
  • ISBN 978-3-319-77929-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA in USD
  • ISBN 978-3-319-77928-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

About the authors

Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany.

Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a better workplace.

Table of contents (10 chapters)

Table of contents (10 chapters)
  • Global Value Chains and International Business Research: Perspectives from Switzerland

    Pages 1-15

    Thakur-Weigold, Sarbani Bublu

  • Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media

    Pages 17-33

    Sanni, Saidat A. (et al.)

  • Social Media Driven Student-Centered Learning Through Social Commerce in Higher Education

    Pages 35-45

    Galloway, Casey (et al.)

  • Online Advertising: Creating a Relationship Between Businesses and Consumers

    Pages 47-61

    Kresh, Herbert (et al.)

  • Ballin’ the Pinball Way: Conceptualizing the WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising

    Pages 63-74

    Walsh, Christine (et al.)

Buy this book

eBook $39.99
price for USA in USD (gross)
  • ISBN 978-3-319-77929-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA in USD
  • ISBN 978-3-319-77928-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Global Business Value Innovations
Book Subtitle
Building Innovation Capabilities for Business Strategies
Editors
  • Anshu Arora
  • Sabine Bacouel-Jentjens
  • Jennifer J. Edmonds
Series Title
International Marketing and Management Research
Copyright
2018
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-77929-4
DOI
10.1007/978-3-319-77929-4
Hardcover ISBN
978-3-319-77928-7
Edition Number
1
Number of Pages
XXI, 145
Topics