Overview
- Focuses on the US Presidential race and the Brexit campaign
- Covers social media marketing in different contexts including campaigns, communication methods, and pressure groups
- Discusses implications for practitioners and academics of political advertising who are expanding into new horizons provided by the digital age
Part of the book series: Palgrave Studies in Political Marketing and Management (Palgrave Studies in Political Marketing and Management)
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Reviews
“Researchers in political disciplines and those interested in the dynamic environment surrounding politics might find this useful.” (Ludwig Dischner, CBQ Communication Booknotes Quarterly, Vol. 51 (3-4), 2020)
Authors and Affiliations
About the author
Andrew Hughes is a lecturer in Marketing at the Australian National University (ANU) in Canberra. His research examines the role of stakeholders in political marketing, political advertising, leader brands, and how consumers respond emotionally to different information types. His thesis was nominated for ANU’s prestigious prize, the J.G. Crawford Award.
Bibliographic Information
Book Title: Market Driven Political Advertising
Book Subtitle: Social, Digital and Mobile Marketing
Authors: Andrew Hughes
Series Title: Palgrave Studies in Political Marketing and Management
DOI: https://doi.org/10.1007/978-3-319-77730-6
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-77729-0Published: 28 June 2018
eBook ISBN: 978-3-319-77730-6Published: 14 June 2018
Series ISSN: 2946-2614
Series E-ISSN: 2946-2622
Edition Number: 1
Number of Pages: XIII, 137
Number of Illustrations: 3 b/w illustrations
Topics: Online Marketing/Social Media, Corporate Communication/Public Relations, British Politics, US Politics