MIR Series in International Business

Internationalization of Business

Cases on Strategy Formulation and Implementation

Editors: Schmid, Stefan (Ed.)

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  • Features cases from multiple industries to provide a unique learning experience for students and executives
  • Provides a concise up-to-date theoretical overview of internationalization strategies
  • Facilitates discussion points in each chapter that make readers apply their knowledge to various real-life situations 
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eBook $84.99
price for USA in USD
  • ISBN 978-3-319-74089-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $109.99
price for USA in USD
About this Textbook

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

About the authors

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $84.99
price for USA in USD
  • ISBN 978-3-319-74089-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $109.99
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Internationalization of Business
Book Subtitle
Cases on Strategy Formulation and Implementation
Editors
  • Stefan Schmid
Series Title
MIR Series in International Business
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-74089-8
DOI
10.1007/978-3-319-74089-8
Hardcover ISBN
978-3-319-74088-1
Series ISSN
2511-2244
Edition Number
1
Number of Pages
VII, 171
Number of Illustrations
49 b/w illustrations, 7 illustrations in colour
Topics