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T-Labs Series in Telecommunication Services

Motivation of Workers on Microtask Crowdsourcing Platforms

Authors: Naderi, Babak

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  • Examines the motivation of crowdworkers 
  • Explains how to attract more people and reach a higher quality of outcomes
  • Offers a taxonomy for crowdworking motivation
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eBook $74.99
price for USA in USD
  • ISBN 978-3-319-72700-4
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  • Immediate eBook download after purchase
Hardcover $99.00
price for USA in USD
Softcover $99.00
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About this book

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker’s decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $74.99
price for USA in USD
  • ISBN 978-3-319-72700-4
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA in USD
Softcover $99.00
price for USA in USD
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Bibliographic Information

Bibliographic Information
Book Title
Motivation of Workers on Microtask Crowdsourcing Platforms
Authors
Series Title
T-Labs Series in Telecommunication Services
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-72700-4
DOI
10.1007/978-3-319-72700-4
Hardcover ISBN
978-3-319-72699-1
Softcover ISBN
978-3-319-89198-9
Series ISSN
2192-2810
Edition Number
1
Number of Pages
XIV, 112
Number of Illustrations
34 b/w illustrations, 8 illustrations in colour
Topics

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