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Management for Professionals

Designing Luxury Brands

The Science of Pleasing Customers’ Senses

Authors: Derval, Diana

  • Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine
  • Offers templates for creating attractive luxury products and services in 6 steps
  • Guides the reader to understanding and predicting luxury consumers’ behavior and preferences
  • Includes business cases from top brands like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel
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Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-319-71557-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA in USD
  • ISBN 978-3-319-71555-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    

About the authors

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.



Reviews

“The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. … I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view.” (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)

“I myself often question the sustainability of luxury marketing, because I often fail to find the scientific explanation of many happenings of the world of luxury.  This sometimes frustrates me.  However, Professor Derval gives me faith in the luxury industry because she brings to the table scientific tools and approaches to creating, developing, and revamping luxury brands.  I’ve had the pleasure to read one of her previous books “The Right Sensory Mix”, and since then my understanding of the luxury market has elevated and she has brought sense to an industry driven by emotional preferences.  Reading this book, I was again genuinely looking forward to acquiring more scientific tools to understand and grow the brands I service.” (Annie Ho, General Manager Greater China, Stella McCartney, Kering group)

“Once again, I am very impressed with Diana Derval's new book. Through lively case studies, powerful marketing tools, and inspiring neuroscientific findings, she manages to explain the whys behind luxury mysteries. Designing luxury brands is a must read for both industry leaders and learners.” (Philip Kotler, , S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management)

“Luxury is first and foremost an emotion. This book will help create this emotion and unlock endless opportunities, through a deep understanding of customers.” (Yves Bonnefont, CEO, DS Automobiles)


Table of contents (6 chapters)

Buy this book

eBook $59.99
price for USA in USD (gross)
  • ISBN 978-3-319-71557-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA in USD
  • ISBN 978-3-319-71555-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Designing Luxury Brands
Book Subtitle
The Science of Pleasing Customers’ Senses
Authors
Series Title
Management for Professionals
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-71557-5
DOI
10.1007/978-3-319-71557-5
Hardcover ISBN
978-3-319-71555-1
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XXII, 170
Number of Illustrations
3 b/w illustrations, 54 illustrations in colour
Topics