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Managing Media and Digital Organizations

Authors: Noam, Eli M.

  • Applies dimensions of the MBA curriculum directly relevant to the entirety of the sector, aimed at advanced students and practitioners
  • Provides a comprehensive view of the functions of management across the media, communications, and information sector
  • Utilizes case studies, models, and overviews to offer an entire MBA capstone course in one textbook
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Buy this book

eBook $89.00
price for USA in USD (gross)
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 11, 2018
  • ISBN 978-3-319-71288-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $119.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: January 25, 2019
  • ISBN 978-3-319-71287-1
  • Free shipping for individuals worldwide
About this Textbook

What does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover—in a jargonless, non-technical way—the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book’s interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field—the management of information resources and products—to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.

About the authors

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.

Buy this book

eBook $89.00
price for USA in USD (gross)
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 11, 2018
  • ISBN 978-3-319-71288-8
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover $119.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: January 25, 2019
  • ISBN 978-3-319-71287-1
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Managing Media and Digital Organizations
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-71288-8
DOI
10.1007/978-3-319-71288-8
Hardcover ISBN
978-3-319-71287-1
Edition Number
1
Number of Pages
XXI, 677
Number of Illustrations
66 b/w illustrations, 45 illustrations in colour
Topics