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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Editors: Rossi, Patricia, Krey, Nina (Eds.)

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  • Examines marketing transformation in the global economy
  • Explores the current state of the marketing field and where it is going
  • Features contributions from marketing researchers and practitioners from around the world
  • Presents the full proceedings of the 20th Annual Academy of Marketing Science (AMS) World Marketing Congress (WMC)
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eBook $189.00
price for USA in USD
  • ISBN 978-3-319-68750-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-319-68749-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $249.99
price for USA in USD
  • ISBN 978-3-319-88652-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (98 chapters)

Table of contents (98 chapters)
  • Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract

    Pages 1-1

    Pour, Parichehr Riahi

  • Developing and Validating Internet Compulsive Buying Tendency Measurement Scales

    Pages 3-16

    Huang, Hui-Ling (et al.)

  • Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract

    Pages 17-18

    Williams, Alvin J. (et al.)

  • Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract

    Pages 19-20

    Confente, Ilenia (et al.)

  • Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract

    Pages 21-22

    Ortinau, David J. (et al.)

Buy this book

eBook $189.00
price for USA in USD
  • ISBN 978-3-319-68750-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-319-68749-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $249.99
price for USA in USD
  • ISBN 978-3-319-88652-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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Bibliographic Information

Bibliographic Information
Book Title
Marketing Transformation: Marketing Practice in an Ever Changing World
Book Subtitle
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Editors
  • Patricia Rossi
  • Nina Krey
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG, part of Springer Nature
eBook ISBN
978-3-319-68750-6
DOI
10.1007/978-3-319-68750-6
Hardcover ISBN
978-3-319-68749-0
Softcover ISBN
978-3-319-88652-7
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXI, 322
Number of Illustrations
2 b/w illustrations, 10 illustrations in colour
Topics