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Smartphone Start-ups

Navigating the iPhone Revolution

Authors: Giachetti, Claudio

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  • Provides empirical case studies of start-ups in the smartphone industry
  • Explores the key factors that helped each featured start-up sustain growth and development
  • Uses Apple’s iPhone  as an example of creating a new market space in the mobile phone industry
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Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-67973-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA in USD
  • ISBN 978-3-319-67972-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $69.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: January 8, 2020
  • ISBN 978-3-319-88523-0
  • Free shipping for individuals worldwide
About this book

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

About the authors

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.

Reviews

“This book is a fascinating journey through several cases of start-ups in the handset vendors business, focusing on the business idea, the financing cycle, the business model, and other factors that have encouraged or hindered the growth of these start-ups. Giachetti lays out a story that builds in an effective way on original material coming largely from interviews conducted over many years with managers, entrepreneurs, and experts of the industry. A 'must-read' for anyone interested in the strategies of start-ups in new industries.” (Alfonso Gambardella, Professor of Management, Bocconi University, Italy)

“As digitalization transforms every aspect of the economy and society, the smartphone and its technological descendants will enable the increasingly asset-light, knowledge-intensive business models of the future. Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.” (Ram Mudambi, Frank M. Speakman Professor of Strategy, Fox School of Business, Temple University, US)

“Written by a long-time expert on the cell-phone sector, the book examines cases of start-ups that entered the industry following Apple’s iPhone. The analysis presented in the book is very insightful, and will be useful for future entrepreneurs, industry analysts, and academicians.” (Keun Lee, Professor of Economics, Seoul National University, South Korea)

“This book carefully analyzes the birth and evolution of the smartphone industry over the past 15 years, through the lens of the blue ocean strategy’s theory. Rationalizing the most important success stories, from the iPhone’s mobile market disruption to the Xiaomi’s business model innovation, as well as the many failures of players that never succeeded, it guides the reader to learn about the golden rules for a smartphone start-up to leverage market opportunities and lead new markets. A must-read for any entrepreneur in the mobile markets, and not only.” (Monica Basso, Research Vice President, Gartner)

Table of contents (7 chapters)

Table of contents (7 chapters)
  • Introduction: Aim of the Book and Methodology

    Pages 1-6

    Giachetti, Claudio

  • Explaining Apple’s iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space

    Pages 9-48

    Giachetti, Claudio

  • Xiaomi: A High-End Low-Price Smartphone Start-up Trying to Diffuse Its Own Platform

    Pages 49-82

    Giachetti, Claudio

  • Stonex One: A High-End Smartphone at a Fair Price?

    Pages 83-109

    Giachetti, Claudio

  • Vertu: An Internal Nokia Start-up Creating the Luxury Mobile Phone Industry

    Pages 113-136

    Giachetti, Claudio

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-67973-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA in USD
  • ISBN 978-3-319-67972-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $69.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: January 8, 2020
  • ISBN 978-3-319-88523-0
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Smartphone Start-ups
Book Subtitle
Navigating the iPhone Revolution
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-67973-0
DOI
10.1007/978-3-319-67973-0
Hardcover ISBN
978-3-319-67972-3
Softcover ISBN
978-3-319-88523-0
Edition Number
1
Number of Pages
XIII, 192
Number of Illustrations
20 b/w illustrations
Topics