Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Back to the Future: Using Marketing Basics to Provide Customer Value

Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference

Editors: Krey, Nina, Rossi, Patricia (Eds.)

  • Provides current research on customer value in a world of evolving technology
  • Examines ways in which marketers can provide greater value for companies, consumers and society
  • Features the full proceedings of the 45th Annual Academy of Marketing Science (AMS) Annual Conference
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Buy this book

eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-319-66023-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.00
price for USA in USD
  • ISBN 978-3-319-66022-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (49 chapters)

  • Managerial Decisions on International Price Adaptation: An Abstract

    Papadopoulou, Christina (et al.)

    Pages 1-1

  • A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

    Merchant, Altaf (et al.)

    Pages 3-3

  • Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract

    Jeon, Yongwoog (et al.)

    Pages 5-5

  • Strategies for Theory Assessment and Enhancement in Marketing: An Abstract

    Wilson, Matthew (et al.)

    Pages 7-7

  • Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract

    Hackeradt, Ines

    Pages 9-9

Buy this book

eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-319-66023-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.00
price for USA in USD
  • ISBN 978-3-319-66022-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Back to the Future: Using Marketing Basics to Provide Customer Value
Book Subtitle
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Nina Krey
  • Patricia Rossi
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-66023-3
DOI
10.1007/978-3-319-66023-3
Hardcover ISBN
978-3-319-66022-6
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XL, 816
Number of Illustrations and Tables
12 b/w illustrations, 13 illustrations in colour
Topics