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  • © 2018

Innovative Research Methodologies in Management

Volume II: Futures, Biometrics and Neuroscience Research

Palgrave Macmillan
  • Responds to the increasing challenge of conducting research in online environments with new technologies
  • Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms
  • Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xxix
  2. Interactive Scenarios

    • Theodore J. Gordon, Jerome Glenn
    Pages 31-61
  3. Virtual Reality for Marketing Research

    • Raymond R. Burke
    Pages 63-82
  4. The Knowledge Domain of Affective Computing: A Scientometric Review

    • Maria Helena Pestana, Wan-Chen Wang, Luiz Moutinho
    Pages 83-101
  5. Neuromarketing

    • Robin Chark
    Pages 179-198
  6. The Futures Polygon Development

    • Antonio Pacinelli
    Pages 199-216
  7. Back Matter

    Pages 217-224

About this book

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studies, Innovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.

Editors and Affiliations

  • University of Suffolk, Suffolk, England, United Kingdom

    Luiz Moutinho

  • Faculty of Electrical Engineering and Computing, University of Zagreb, Zagreb, Croatia

    Mladen Sokele

About the editors

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University.  Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals. 

Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.

Bibliographic Information

Buy it now

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 129.00
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 129.00
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access