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Innovative Research Methodologies in Management

Volume II: Futures, Biometrics and Neuroscience Research

Editors: Moutinho, Luiz, Sokele, Mladen (Eds.)

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  • Responds to the increasing challenge of conducting research in online environments  with new technologies
  • Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms
  • Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA
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eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-319-64400-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA in USD
  • ISBN 978-3-319-64399-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: January 31, 2020
  • ISBN 978-3-319-87784-6
  • Free shipping for individuals worldwide
About this book

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studiesInnovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.

About the authors

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University.  Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals. 

Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.

Table of contents (9 chapters)

Table of contents (9 chapters)
  • Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang

    Pages 1-29

    Di Zio, Simone

  • Interactive Scenarios

    Pages 31-61

    Gordon, Theodore J. (et al.)

  • Virtual Reality for Marketing Research

    Pages 63-82

    Burke, Raymond R.

  • The Knowledge Domain of Affective Computing: A Scientometric Review

    Pages 83-101

    Pestana, Maria Helena (et al.)

  • The Effect of Emotions on Brand Recall by Gender Using Voice Emotion Response with Optimal Data Analysis

    Pages 103-133

    Wang, Wan-Chen (et al.)

Buy this book

eBook $99.00
price for USA in USD (gross)
  • ISBN 978-3-319-64400-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA in USD
  • ISBN 978-3-319-64399-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: January 31, 2020
  • ISBN 978-3-319-87784-6
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Innovative Research Methodologies in Management
Book Subtitle
Volume II: Futures, Biometrics and Neuroscience Research
Editors
  • Luiz Moutinho
  • Mladen Sokele
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-64400-4
DOI
10.1007/978-3-319-64400-4
Hardcover ISBN
978-3-319-64399-1
Softcover ISBN
978-3-319-87784-6
Edition Number
1
Number of Pages
XXIX, 224
Number of Illustrations
23 b/w illustrations, 7 illustrations in colour
Topics