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Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

Authors: Dempsey, David, Kelliher, Felicity

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  • Offers insights into the B2B SaaS Business model and the inherent revenue framework
  • Provides an overview of the evolution of cloud-computing, Software as a service and Business-to-Business client relationships 
  • Incorporates primary data gathered from industry
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eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-63994-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-63993-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: December 29, 2019
  • ISBN 978-3-319-87693-1
  • Free shipping for individuals worldwide
About this book

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. 

About the authors

David Dempsey is an original co-founder of Salesforce EMEA and currently serves as Senior Vice President and Country Leader at Salesforce Ireland.  Prior to the establishment of Salesforce in Europe, David held executive positions at Oracle, including Head of Ireland Consulting Services. David is a certified Member of the Institute of Directors.

Felicity Kelliher is a Senior Lecturer in Management and Co-founder of the award winning RIKON group at Waterford Institute of Technology, Ireland. Widely published, Felicity has over 30 years of leadership and training experience. Prior to joining academia, Felicity held International Project Management and Consultancy roles in the I.T. industry.

Table of contents (9 chapters)

Table of contents (9 chapters)
  • Introduction

    Pages 1-8

    Dempsey, David (et al.)

  • Cloud Computing

    Pages 9-28

    Dempsey, David (et al.)

  • Cloud Computing: The Emergence of the 5th Utility

    Pages 29-43

    Dempsey, David (et al.)

  • Revenue Models and Pricing Strategies in the B2B SaaS Market

    Pages 45-82

    Dempsey, David (et al.)

  • Business-to-Business Client Relationships in the Cloud Computing Software as a Service Realm

    Pages 83-109

    Dempsey, David (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-63994-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-63993-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week).
  • Due: December 29, 2019
  • ISBN 978-3-319-87693-1
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Industry Trends in Cloud Computing
Book Subtitle
Alternative Business-to-Business Revenue Models
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-63994-9
DOI
10.1007/978-3-319-63994-9
Hardcover ISBN
978-3-319-63993-2
Softcover ISBN
978-3-319-87693-1
Edition Number
1
Number of Pages
XXVIII, 205
Number of Illustrations
16 illustrations in colour
Topics