The Unprecedented 2016 Presidential Election

Authors: Bitecofer, Rachel

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  • Emphasizes campaign strategy, an area that is underdeveloped in the presidential campaign literature
  • Features a very topical subject matter
  • Approaches the subject matter methodologically, which allows the research to be both suitable for undergraduate coursework and for consumption by a general, non-academic audience
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  • ISBN 978-3-319-61976-7
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  • ISBN 978-3-319-61975-0
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  • ISBN 978-3-319-87205-6
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About this book

This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination?  Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president. 

About the authors

Rachel Bitecofer is Assistant Director of the Wason Center for Public Policy at Christopher Newport University, USA where she teaches classes on political behavior, campaigns, elections, and political analysis.  In her position with the Wason Center she conducts survey research on public policy issues and election campaigns. Her research has been featured in many media outlets including national outlets such as the Washington Post, Huffington Post, and NPR and she is a regular contributor on CBC Radio

Table of contents (9 chapters)

Table of contents (9 chapters)
  • Introduction

    Pages 1-9

    Bitecofer, Rachel

  • Pitchforks and Torches

    Pages 11-30

    Bitecofer, Rachel

  • The 2016 Presidential Nominations

    Pages 31-38

    Bitecofer, Rachel

  • Donald J. Trump: The Making of a Media Event

    Pages 39-58

    Bitecofer, Rachel

  • The Party Decides?

    Pages 59-80

    Bitecofer, Rachel

Buy this book

eBook n/a
  • ISBN 978-3-319-61976-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
Hardcover n/a
  • ISBN 978-3-319-61975-0
  • Free shipping for individuals worldwide
Softcover n/a
  • ISBN 978-3-319-87205-6
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
The Unprecedented 2016 Presidential Election
Authors
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-61976-7
DOI
10.1007/978-3-319-61976-7
Hardcover ISBN
978-3-319-61975-0
Softcover ISBN
978-3-319-87205-6
Edition Number
1
Number of Pages
XV, 193
Number of Illustrations
65 b/w illustrations
Topics