Overview
- Reveals how consumers react toward food produced near a nuclear plant in a post-disaster situation and what factors shape customer attitudes
- Assesses how reputation can affect consumer behavior after a nuclear disaster
- Explains the food-safety problem after a nuclear disaster from a consumer viewpoint
- Includes supplementary material: sn.pub/extras
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Table of contents (6 chapters)
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Front Matter
Keywords
About this book
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices.
Authors and Affiliations
About the author
Kentaka Aruga is an environmental and natural resource economist, with a PhD from the Department of Environmental and Natural Resource Economics at the University of Rhode Island. He was an associate professor at the Ishikawa Prefectural University from 2012-2016 and is appointed at the Graduate School of Humanities and Social Sciences, Saitama University, Japan as an associate professor. He has been conducting research on various commodity markets such as corn, soybeans, seafood, gold, silver, copper, and energy. He currently works on consumer reaction and behavior toward food products that have potential risk of nuclear contamination.
Bibliographic Information
Book Title: Consumer Reaction, Food Production and the Fukushima Disaster
Book Subtitle: Assessing Reputation Damage Due to Potential Radiation Contamination
Authors: Kentaka Aruga
DOI: https://doi.org/10.1007/978-3-319-59849-9
Publisher: Springer Cham
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-59848-2Published: 22 June 2017
Softcover ISBN: 978-3-319-86717-5Published: 03 August 2018
eBook ISBN: 978-3-319-59849-9Published: 09 June 2017
Edition Number: 1
Number of Pages: XII, 159
Number of Illustrations: 77 b/w illustrations
Topics: Natural Resource and Energy Economics, Agricultural Economics, Consumer Behavior, Behavioral/Experimental Economics, Cultural Economics