Overview
First book to discuss the 21st century economic relationship between the US and Mexico
Addresses the blend of business management strategies with the impact of politico-economic factors on international trade
Elaborates on the dynamics of competitive markets growing in the NAFTA region
Includes supplementary material: sn.pub/extras
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Table of contents (10 chapters)
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Front Matter
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Understanding North American Trade and Economy Scenario
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Front Matter
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Operationalizing Business in Destination Markets
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Front Matter
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Rethinking Future Strategies
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Front Matter
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Back Matter
Keywords
About this book
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.
Authors and Affiliations
About the authors
Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals.
Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).
Bibliographic Information
Book Title: Business Dynamics in North America
Book Subtitle: Analysis of Spatial and Temporal Trade Patterns
Authors: Rajagopal, Vladimir Zlatev
DOI: https://doi.org/10.1007/978-3-319-57606-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-57605-3Published: 17 August 2017
Softcover ISBN: 978-3-319-86205-7Published: 11 September 2018
eBook ISBN: 978-3-319-57606-0Published: 08 August 2017
Edition Number: 1
Number of Pages: XVIII, 301
Topics: Trade, Emerging Markets/Globalization, International Economics