Editors:
Provides pedagogic assistance in teaching case studies on emerging markets
Offers clear suggestions on the approach, questions and answers for the classroom
Delivers a handy guide to the teacher in using the book 'Strategic Marketing Cases in Emerging Markets'
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Table of contents (11 chapters)
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Front Matter
About this book
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Editors and Affiliations
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Department of Marketing, Indian Institute of Management Kozhikode, Kozhikode, India
Atanu Adhikari
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Department of Marketing, The University of Western Australia, Perth, Australia
Sanjit Kumar Roy
About the editors
Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.
Bibliographic Information
Book Title: Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Book Subtitle: A Companion Volume
Editors: Atanu Adhikari, Sanjit Kumar Roy
DOI: https://doi.org/10.1007/978-3-319-52697-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Softcover ISBN: 978-3-319-52696-6Published: 08 June 2017
eBook ISBN: 978-3-319-52697-3Published: 27 May 2017
Edition Number: 1
Number of Pages: XII, 90
Number of Illustrations: 8 b/w illustrations
Topics: Marketing, Services, Emerging Markets/Globalization