Authors:
- Investigates strategic actions to increase customer loyalty
- Proposes The Extra Step approach as a way to move from customer provisioning to customer loyalty
- Provides examples deriving from observations and empirical experiments involving different firms in Italy, Europe, and the United States
- Includes supplementary material: sn.pub/extras
Part of the book series: International Series in Advanced Management Studies (ISAMS)
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About this book
Authors and Affiliations
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Department of Management, Economics and Quantitative Methods, University of Bergamo, Bergamo, Italy
Mauro Cavallone
About the author
Bibliographic Information
Book Title: Marketing and Customer Loyalty
Book Subtitle: The Extra Step Approach
Authors: Mauro Cavallone
Series Title: International Series in Advanced Management Studies
DOI: https://doi.org/10.1007/978-3-319-51991-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2017
Hardcover ISBN: 978-3-319-51990-6Published: 18 May 2017
Softcover ISBN: 978-3-319-84792-4Published: 28 July 2018
eBook ISBN: 978-3-319-51991-3Published: 10 May 2017
Series ISSN: 2366-8814
Series E-ISSN: 2366-8822
Edition Number: 1
Number of Pages: XI, 126
Number of Illustrations: 22 b/w illustrations