The Social Organisation of Marketing

A Figurational Approach to People, Organisations, and Markets

Editors: Connolly, John, Dolan, Paddy (Eds.)

  • Examines both commercial and non-commercial settings as well as several interconnected functions and domains such as the wine, brewing, and oil industries, marketing, management, and human resource practices
  • Responds to a fast emerging trend to use a sociological lens in the study of marketing, not limited to specialisms such as consumer behaviour or advertising
  • Brings an innovative lens to understanding how marketing and promotional activities are organized, and the people and processes involved 
see more benefits

Buy this book

eBook 101,14 €
price for Spain (gross)
  • ISBN 978-3-319-51571-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-319-51570-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 


About the authors

John Connolly is a Senior Lecturer in the Marketing Group at Dublin City University Business School, Ireland. His research has examined advertising, aspects of sport, and organisational change from a figurational perspective. 

Paddy Dolan is a Senior Lecturer in the School of Languages, Law and Social Sciences at Dublin Institute of Technology, Ireland. His research interests include figurational sociology, childhood, sport, emotions and identities.

Reviews

“In this ground-breaking text, Connolly and Dolan challenge conventional approaches to marketing, drawing on the work of Norbert Elias. In so doing, this multifaceted book entirely reframes our understanding, drawing on a diverse range of perspectives. As such, it constitutes essential reading not just in marketing, but in related subjects in the social sciences.” (Tim Newton, Former Professor (Edinburgh/London/Exeter) and Independent Scholar)

Buy this book

eBook 101,14 €
price for Spain (gross)
  • ISBN 978-3-319-51571-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-319-51570-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
The Social Organisation of Marketing
Book Subtitle
A Figurational Approach to People, Organisations, and Markets
Editors
  • John Connolly
  • Paddy Dolan
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-51571-7
DOI
10.1007/978-3-319-51571-7
Hardcover ISBN
978-3-319-51570-0
Edition Number
1
Number of Pages
XIII, 230
Topics