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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Editors: Campbell, Colin L. (Ed.)

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  • ​Includes the full proceedings of the 2011 World Marketing Congress​
  • Offers quality research and insights in the field of marketing from around the world
  • Includes contributions related to marketing strategy, marketing management and consumer behavior
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eBook $269.00
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  • ISBN 978-3-319-50008-9
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Hardcover $349.99
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  • ISBN 978-3-319-50006-5
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Softcover $349.99
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  • ISBN 978-3-319-84298-1
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  • Immediate ebook access, if available*, with your print order
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About this book

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.   
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ 

Buy this book

eBook $269.00
price for USA in USD (gross)
  • ISBN 978-3-319-50008-9
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $349.99
price for USA in USD
  • ISBN 978-3-319-50006-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $349.99
price for USA in USD
  • ISBN 978-3-319-84298-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Book Subtitle
Proceedings of the 2011 World Marketing Congress
Editors
  • Colin L. Campbell
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2017
Publisher
Springer International Publishing
Copyright Holder
The Academy of Marketing Science
eBook ISBN
978-3-319-50008-9
DOI
10.1007/978-3-319-50008-9
Hardcover ISBN
978-3-319-50006-5
Softcover ISBN
978-3-319-84298-1
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXIII, 953
Number of Illustrations
21 b/w illustrations, 84 illustrations in colour
Additional Information
Originally published by the Academy of Marketing Science, Ruston, LA, 2011
Topics

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