Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Editors: Pfeffermann, Nicole, Gould, Julie (Eds.)

  • Presents state-of-the-art knowledge of innovation management
  • Focuses on an integrative management perspective
  • Covers a wide range of topics
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Buy this book

eBook $169.00
price for USA in USD (gross)
  • ISBN 978-3-319-49542-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-49540-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Table of contents (25 chapters)

  • The Importance of Connecting Open Innovation to Strategy

    Vanhaverbeke, Wim (et al.)

    Pages 3-15

  • Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream

    Thompson, Leigh (et al.)

    Pages 17-28

  • When Business Model Meets Open Innovation

    Yu, Howard H.

    Pages 29-40

  • Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget

    Deschamps, Jean-Philippe

    Pages 41-60

  • The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation

    Moeslein, Kathrin M. (et al.)

    Pages 61-76

Buy this book

eBook $169.00
price for USA in USD (gross)
  • ISBN 978-3-319-49542-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-49540-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Strategy and Communication for Innovation
Book Subtitle
Integrative Perspectives on Innovation in the Digital Economy
Editors
  • Nicole Pfeffermann
  • Julie Gould
Copyright
2017
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-49542-2
DOI
10.1007/978-3-319-49542-2
Hardcover ISBN
978-3-319-49540-8
Edition Number
3
Number of Pages
XXVI, 424
Number of Illustrations and Tables
27 b/w illustrations, 33 illustrations in colour
Topics