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Visualizing Marketing

From Abstract to Intuitive

Authors: Kucuk, S. Umit

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  • Casts new light on the evolution of visual marketing practices providing a working tool for winning marketing strategies
  • Identifies new approaches in marketing value creation processes for students, scholars, and practitioners 
  • Explores the abstract nature of marketing concepts and enables readers to gain an overview of the importance of visualization in marketing data
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eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-48027-5
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  • Immediate eBook download after purchase
Hardcover $69.99
price for USA in USD
  • ISBN 978-3-319-48026-8
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  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
About this book

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.


About the authors

S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin, Journal of Brand Management, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 “Citation of Excellence” award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals.



Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-48027-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $69.99
price for USA in USD
  • ISBN 978-3-319-48026-8
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Visualizing Marketing
Book Subtitle
From Abstract to Intuitive
Authors
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-48027-5
DOI
10.1007/978-3-319-48027-5
Hardcover ISBN
978-3-319-48026-8
Edition Number
1
Number of Pages
IX, 126
Number of Illustrations
52 b/w illustrations
Topics

*immediately available upon purchase as print book shipments may be delayed due to the COVID-19 crisis. ebook access is temporary and does not include ownership of the ebook. Only valid for books with an ebook version. Springer Reference Works are not included.