Creating Marketing Magic and Innovative Future Marketing Trends
Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Editors: Stieler, Maximilian (Ed.)
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- Identifies new insights and explores the customer experience in the field of marketing
- Includes research from various areas of marketing such as consumer behavior, strategic marketing, marketing theory, international marketing and services marketing
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This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
- Table of contents (278 chapters)
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At the Intersection of Social Marketing and Public Policy: An Exploration of a Non-profit from the Client Perspective: A Structured Abstract
Pages 3-9
Konya, Tara J. (et al.)
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Solicitations for Charity at Checkout and Consumer Responses: An Abstract
Pages 11-12
Obeng, Efua (et al.)
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A Little for Me, a Lot for You: The Relationship Between Checkout Charity and Gratuity Size (An Abstract)
Pages 13-13
Nakhata, Chinintorn (et al.)
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How Customer-Company Identification and Self-Construal Predict Service Recovery Expectations and Complaints: An Extended Abstract
Pages 17-21
Wolter, Jeremy S. (et al.)
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Structured Abstract: All Online Complaints Are Not Created Equal, Corporate Social Media Pages as Customer Service Channels
Pages 23-28
Bacile, Todd J. (et al.)
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(Abstract) Service Recovery in Online Medium: A Cost-Effective Answer in Cross-Cultural Settings
Pages 29-29
Sengupta, Sanchayan (et al.)
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I Wish the Bears Were Bigger: The Role of Upward Counterfactuals on Perceptions of Ownership in a Participatory Setup (An Abstract)
Pages 33-33
Maity, Devdeep (et al.)
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The Weight Bias: An Empirical Study of Body Size and Basket Healthiness on Consumer Helping Behaviors Toward Thin, Average, and Obese Shoppers (Abstract)
Pages 35-35
Nichols, Bridget Satinover (et al.)
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Structured Abstract: The Influence of Dual Branding Information on Consumer Evaluations
Pages 37-41
White, Allyn (et al.)
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The Role of Emotions to Brand Attachment and Brand Attitude in a Retail Environment: An Extended Abstract
Pages 43-47
Chatzopoulou, Evangelia (et al.)
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New Hidden Persuaders: An Investigation of Anchoring Effects of Recommender Systems on Consumer Choice (An Abstract)
Pages 51-52
Köcher, Sören (et al.)
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Detecting Conflict on Social Media: An Extended Abstract
Pages 53-57
Sibai, Olivier (et al.)
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Measuring Influence on Social Media: A Sentiment Perspective (An Abstract)
Pages 59-59
Chang, Wei-Lun (et al.)
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Effectiveness of Indirect Versus Direct Comparative Advertising: The Role of Comparison Brand Usage (An Abstract)
Pages 63-64
Herrmann, Jean-Luc (et al.)
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The Effects of Values, Advertising Characteristics, and Animal Companion Preference on Consumer Attitudes and Purchase
Pages 65-82
Amyx, Douglas A.
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Structured Abstract: Using Sharp Numbers to Make a Point—The Affective Impact of Numerical Appeals in STD Prevention Among Young Adults
Pages 83-87
Barnwell, R. Wixel (et al.)
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Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
Pages 89-89
Arora, Anshu Saxena (et al.)
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An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract
Pages 93-93
Liu, Xia
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Interactive Effects of Product and Brand Portfolios on Firm Value: An Extended Abstract
Pages 95-98
Randhawa, Praneet (et al.)
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Does the Accuracy of Published Multiple-Choice Question Difficulties Depend on What Means “Difficulty”? (No.): An Abstract
Pages 101-102
Dickinson, John R.
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The Role of Simulator Games in Marketing Education: Evidence from Academics in Bournemouth University
Pages 103-114
Musarskaya, Maria (et al.)
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Slogans in Higher Education: A Longitudinal Study (An Abstract)
Pages 115-115
Anwar, Syed Tariq
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Turn Away from the Dark Side: Exploring Positive Customer Feedback (An Abstract)
Pages 119-120
Nasr, Linda (et al.)
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Structured Abstract: Understanding Service Quality Dimensions in Small Hotels
Pages 121-126
Braimah, Mahama
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An Experimental Study on the Effect of E-Servicescape in Quality Signals in Websites: An Abstract
Pages 127-128
Gusatti, Ciro Eduardo (et al.)
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An Abstract – Spokescharacters, Advertising Icons, Brand Mascots, and Animal Ambassadors: Distinctions Amongst Brand Characters
Pages 131-132
Ditt, Cassie
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Examining Emotional Blunting Phenomenon in Advertising: An Abstract
Pages 133-133
Bang, Hyejin (et al.)
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The Effect of Completeness Perception in Narrative Advertising: An Abstract
Pages 135-135
Choi, Dongwon (et al.)
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Understanding the Opportunities and Challenges of Wearable Technology
Pages 139-141
Pitt, Leyland (et al.)
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Effects of Perspective on Consumers’ Judgment of Marketplace Transgression: An Abstract
Pages 145-145
Saine, Ruby Q. (et al.)
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Structured Abstract: Toward an Understanding of Customer Citizenship Behavior—The Context of Airline Services (An Extended Abstract)
Pages 147-151
Wei, Shuqin (et al.)
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Value Proposition Alignment: Estimating Sustainable Self-Service Technology Initiatives (An Extended Abstract)
Pages 153-158
Ekman, Peter (et al.)
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Structured Abstract: Understanding Users of Peer-to-Peer Carsharing (A Means-End Analysis to Uncover Participation Motives)
Pages 159-164
Wilhelms, Mark-Philipp (et al.)
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Effects of Unpacking in Spending Predictions: The Role of Typicality (An Extended Abstract)
Pages 167-172
Hadjichristidis, Constantinos (et al.)
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Now or Later: The Effects of Thinking About the Future More Concretely on Long-Term Decision-Making (A Structured Abstract)
Pages 173-178
Farmer, Adam (et al.)
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The Bond of Identification: How Salespeople’s Affinity with Their Organization Impacts Selling Success—An Abstract
Pages 181-182
White, Juliana (et al.)
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Consumer Entitlement’s Moderating Role on the Impact of Salesperson Credibility on Perceptions of Sales Pressure: An Abstract
Pages 183-184
Zboja, James J. (et al.)
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Do Salespeople Compete Ethically? Salespeople Say “Yes,” Customers Say “No”: An Extended Abstract
Pages 185-190
Hochstein, Bryan (et al.)
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@Brand to @Brand: The Role of Interbrand Communications in Consumer Evaluations of Interbrand Products—An Abstract
Pages 193-193
Ross, Spencer M.
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Countering Negative Online Reviews: The Impact of Response and Responder—A Structured Abstract
Pages 195-200
Stevens, Jennifer L. (et al.)
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Change in Meaning of Brand Personality Characteristics: An Advertising Analysis (An Abstract)
Pages 203-203
Lund, Kaisa
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Structured Abstract: Consumer’s Communication Channel Preferences (High-Stake vs. Low-Stake Brands)
Pages 205-209
Rondón, Carolina (et al.)
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Would You Listen to Brad Pitt? The Impact of Construal Level and Celebrity Endorsement in Donation Advertising: An Abstract
Pages 211-211
Choi, Jung Hwa (et al.)
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The Effect of Evolutionary Mating Cues on the Perception of Attractiveness in Celebrity Endorsement
Pages 213-224
Abbassi, Hamid (et al.)
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Applied Neuroeconomics: Science Meets Business Practice—Profound Insights or Witchcraft? (Abstract)
Pages 227-227
Wiedmann, Klaus-Peter (et al.)
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An (Extended) Abstract: Exploring Food Habit Formation in Young UK Families—The Case of Sustainable Seafood
Pages 231-235
Musarskaya, Maria (et al.)
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Applying Elaboration Likelihood Model to Develop a Framework of Electronic Word of Mouth (eWOM): An Abstract
Pages 237-237
Wu, Shuang
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Connected Car Technologies Hit the Road?! An Empirical Study on Future Developments and Selected Concepts: An Abstract
Pages 239-240
Jörling, Moritz (et al.)
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Abstract: Managing Retail in an Omnichannel Environment—Consumer Behavior, Trends, and Challenges
Pages 243-244
Wallström, Åsa (et al.)
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Special Session: Retailing and Pricing Cues
Pages 247-250
Grewal, Dhruv (et al.)
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Northern Ireland Tourist Board and HBO: A Critical Evaluation of a Digital Media Marketing Alliance
Pages 253-263
Murray, Noel
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Social Media Links on Magazine Advertisements: An Exploration of Consumers’ Viewpoint
Pages 265-277
Ertekin, Selcuk (et al.)
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Current Native Advertising Practices and Disclosures: An Abstract
Pages 279-279
Leonard, Hillary A. (et al.)
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LOV Measures: Using the List of Values to Measure Symbolic Brand Equity (An Abstract)
Pages 283-284
Marquardt, Adam J. (et al.)
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Abstract: Magical Repute (The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment)
Pages 285-285
Wiedmann, Klaus-Peter (et al.)
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The Role of Brand Attachment and Its Antecedents in Brand Equity in Higher Education: An Extended Abstract
Pages 287-292
Dennis, Charles (et al.)
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Success Factors of Brand Communication on Facebook: A Structured Abstract
Pages 293-297
Weitzl, Wolfgang (et al.)
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How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract
Pages 301-301
Knapp, Ann-Kristin (et al.)
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Point of Sale Donations: Investigating Cause Marketing in a Retailing Environment (An Abstract)
Pages 303-303
Peasley, Michael C. (et al.)
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Abstract: With or Without You (Playing Music in Grocery Stores)
Pages 305-306
Ahlbom, Carl-Philip N. (et al.)
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Structured Abstract: The Effects of In-store Cultural Activities on Consumer’s Perception of Retailer’s Legitimacy and Patronage Behavior
Pages 307-312
Lunardo, Renaud (et al.)
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Agentic Technology: The Impact of Activity Trackers on User Behavior (An Extended Abstract)
Pages 315-322
Duus, Rikke (et al.)
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Exploring Usefulness of Well-Being Wearables for Improved Adoption (Qualitative Approach: An Abstract)
Pages 323-324
Schamberger, Annina (et al.)
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From Electronic Health Records to Mindful Cyborgs: How Expectations Shape Markets (An Abstract)
Pages 325-326
Geiger, Susi (et al.)
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The Avatar’s New Clothes: An Examination of the Motivations to Purchase Cosmetic Virtual Items in Free-to-Play Games (A Structured Abstract)
Pages 327-332
Gattig, David (et al.)
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A Structured Abstract: Combining Co-creation and CSR (An Investigation into Innovative Service Business Models)
Pages 335-340
Krallman, Alexandra (et al.)
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Does Screen Size Matter? An Examination of the Effectiveness of Mobile Banner Ads on Smartphones vs. Phablets (An Abstract)
Pages 343-343
Jiang, Ying
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Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs
Pages 345-357
Moctezuma, Natasha Patricia Bojorges
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Using Online Discussion Forums to Improve Formative Assessment: An Extended Abstract
Pages 359-362
Murray, Lynn M. (et al.)
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Brick Versus Click: A Resource-Based View of Retail Relationship Marketing Through Community Engagement, an Extended Abstract
Pages 363-367
Lund, Donald J. (et al.)
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Relationship Between Legitimate and Expert Social Power Types of Preadolescent Children on the Influence Perception in Their Mothers’ Purchasing Behavior in Peruvian Toy Stores
Pages 371-388
Carrillo, Miriam (et al.)
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International Consumers’ Apparel Outshopping in the USA: An Extended Abstract
Pages 389-394
Ceballos, Lina M. (et al.)
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A Cross-Cultural Investigation of Intrinsic Religiosity and Attitude Toward Endings as Precursors of Superstitious Beliefs: An Abstract
Pages 395-396
Sierra, Jeremy J. (et al.)
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Extended Abstract: Rescuing Relationships, Developing a Framework for Exchange Relationship Disruption
Pages 399-403
Lastner, Matthew M. (et al.)
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The Influence of Brand Love on Organizational Buying: A Structured Abstract
Pages 405-408
D’costa, Gary H. (et al.)
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Customer Participation in Service Cocreation: An (Extended) Abstract
Pages 409-412
Lee, Ruby P. (et al.)
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Abstract: Exploring the Dark Side of Relationship Marketing, A Systematic Review and Implications
Pages 413-413
Bolton, Dorcia E. (et al.)
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Structured Abstract: Cinematographic Strategy for Promoting Environmentally Friendly Behaviors
Pages 417-421
Barrios, Andres (et al.)
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The Role of Advertising Creativity in Trust Enhancement and Customers’ Response: An (Extended) Abstract
Pages 423-426
Flores, Raúl Martínez
-
Abstract: Seduced at the Movies: Interactive Cinema Advertising Enhances Advertising Effectiveness by Lowering Construal Level for High-Involved Consumers
Pages 427-428
Vries, Eline L. E. (et al.)
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Selling to Homer or to Lisa? Conceptualizing Customer Competence in Complex Projects: An Abstract
Pages 431-432
Kopshoff, Florian (et al.)
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How Many Fish Does Your “Net” Catch? The Implications of Social Media in Sales Strategy
Pages 433-443
Pham, Phuoc (et al.)
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What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract
Pages 447-448
Rossi, Patricia (et al.)
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How the Logo Frame Impacts on Brand Extension (An Abstract)
Pages 449-450
Chen, Yu-Shan Athena (et al.)
-
A Risk Avoidance Versus Typicality Account of Front Label Fluency Effects on Consumer’s Willingness to Pay: A Structured Abstract
Pages 451-456
Lunardo, Renaud (et al.)
-
Foodies in the UK: A Sense of Self, Connection and Belonging Beyond the Passion?
Pages 457-467
Mohsen, Marwa Gad
-
The Dual Nature of Spreading Negative eWOM for Branded Offers: Emotional Reaction or Social Response? – A Structured Abstract
Pages 471-476
Veloutsou, Cleopatra (et al.)
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Hate Does Not Have to Hurt: The Influence of Hate-Acknowledging Advertising on Positive Word of Mouth (An Extended Abstract)
Pages 477-481
Monahan, Lisa (et al.)
-
Nature and Multifaceted Consequences of Facebook-Based Anti-brand Communities in Sport: An Abstract
Pages 483-483
Popp, Bastian (et al.)
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Online Brand Derision: When Brand Animosity Drives Avoidance and Negative Communication (An Abstract)
Pages 485-486
Badrinarayanan, Vishag (et al.)
-
An Exploratory Study of Consumer Price Mastery Index: A Self-Efficacy Perspective (An Abstract)
Pages 489-490
Long-Tolbert, Sylvia (et al.)
-
Extended Abstract: An Examination of the Effects of Effort on Price Fairness Judgments
Pages 491-495
Lastner, Matthew M. (et al.)
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Let Your Customer Be King: The Impact of Participative Pricing on Monetary and Behavioral Outcomes and Mediating Effects (An Extended Abstract)
Pages 497-502
Bues, Mirja (et al.)
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Structured Abstract: The Role of Social Variables in US Consumer Loyalty Regarding Chinese Consumer Electronics
Pages 505-509
Cai, Jingwei (et al.)
-
Unfamiliar Brands and Exaggerated Warranty: Is It a Recipe for Success? – Structured Abstract
Pages 511-516
Johnson, Aaron (et al.)
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To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract
Pages 517-518
Cziehso, Gerrit Paul (et al.)
-
Structured Abstract: An Exploration and Typology of Exclusivity in Marketing
Pages 521-523
Upshaw, Danny (et al.)
-
The Sharing Economy and Marketing: A Review and Future Research (An Abstract)
Pages 525-525
Anwar, Syed Tariq
-
Big Data, Consumer Analytics, and Real-Time Bidding (RTB) Advertising: Emerging International Policy and Regulatory Issues (An Abstract)
Pages 527-528
Yang, Kenneth C. C. (et al.)
-
The Role of Customer Readiness in User’s Willingness to Use Augmented Reality: An Abstract
Pages 529-529
Poushneh, Atieh
-
Marketing Benchmarking, Triangulated Isomorphism, and Firm Strategy
Pages 533-543
Hansen, Jared M. (et al.)
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Reconceptualizing, Measuring, and Managing Time and Key Temporal Factors in Modern Marketing: A Conceptual Framework of Holistic Time—Abstract
Pages 545-546
Marquardt, Adam J. (et al.)
-
CMO/CIO Cooperation in the Era of Big Data: An Abstract
Pages 547-547
Sleep, Stefan (et al.)
-
Me, Myself, and I: Influence of CEO Narcissism on Firms’ Innovation Proclivity and Likelihood of Marketing Controversies—An Abstract
Pages 549-550
Kashmiri, Saim (et al.)
-
The Role of In-Store and Online Retailing Factors
Pages 553-557
Roggeveen, Anne (et al.)
-
Endings and Beginnings: Transitioning to the First Year of a Tenure Track Job
Pages 561-562
Obilo, Obinna (et al.)
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For Shame! How Goal Attainability, Goal Orientation, Model Size, and Emotions Shape Female Consumers’ Self-Perceptions: An Extended Abstract
Pages 565-569
Pounders, Kathrynn (et al.)
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Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume
Pages 571-575
Stevens, Jennifer L. (et al.)
-
Mood as a Moderator of Social Norm’s Influence: An Abstract
Pages 577-578
Melnyk, Vladimir (et al.)
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Shoppable Videos Are In: How Do Consumers Respond?
Pages 579-588
Ertekin, Selcuk
-
Is the Marketing Function Influential or Not? We Should Really Be the Ones to Know!
Pages 591-594
Key, Martin (et al.)
-
Does Linguistic Style in Social Media Communications Impact Consumer Engagement? An Abstract
Pages 597-598
Labrecque, Lauren I. (et al.)
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An Extended Abstract: What Drives Consumer Behaviors Expressed on Social Media? An Examination of Engagement and Source Credibility
Pages 599-603
Syrdal, Holly A. (et al.)
-
A Measurement Construct for Social Media: The SM Value Chain—An Abstract
Pages 605-605
Littlewood, Kerry (et al.)
-
Face-to-Face vs. Digital Communication: The Effect of Communication Channels at the Point of Sale—An Abstract
Pages 607-607
Kessenbrock, Andreas (et al.)
-
An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract
Pages 611-615
Moradi, Masoud (et al.)
-
A Brand Loyalty and Attachment-Based Bayesian Brand Choice Model
Pages 617-626
Sardashti, Hanieh (et al.)
-
Brand Leadership: Behaviors that Drive Brand and Consumer Engagement—An Abstract
Pages 627-628
Gifford, Roy (et al.)
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Abstract: Words Have Meaning and Names Have Power—Assessing the Appeal of Personalization of Perceiving One’s Own Name on Coke Bottles
Pages 629-629
Langner, Sascha (et al.)
-
Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract
Pages 633-634
Fresneda, Jorge (et al.)
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Abstract: The Effect of Online Daily Deal Promotions on Consumer Discounting of Discounts
Pages 635-636
Carlson, Jeffrey R. (et al.)
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Drivers of Prices for Extended Product Warranties: An Extended Abstract
Pages 637-642
Estelami, Hooman (et al.)
-
Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract
Pages 643-647
Bambauer-Sachse, Silke (et al.)
-
Reputation Signals and Their Influence on Participation in an Online Community: An Extended Abstract
Pages 651-655
Hanson, Sara (et al.)
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The Effect of Others’ Participation on Charitable Behavior: Bandwagon or Bystander? An Abstract
Pages 657-657
Mukherjee, Ashesh (et al.)
-
Encouraging the Give-and-Take Mentality: An Examination of Factors Influencing Reciprocity in Online Health Communities (An Abstract)
Pages 659-659
Mpinganjira, Mercy
-
Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO)” (Abstract)
Pages 661-662
Hayran, Ceren (et al.)
-
Healthy Eating Promotion: Translating Consumer Expectations into CSR Strategies (An Abstract)
Pages 665-666
Nieroda, Marzena (et al.)
-
Corporate Social Responsibility (CSR) and Marketing Performance: Role of Commitment to the Customer Relationship (An Extended Abstract)
Pages 667-671
Rahman, Mahabubur (et al.)
-
The Impact of Corporate Social Responsibility (CSR) Program Type, Crisis Response Strategy, and Crisis Type on Postcrisis Consumer Trust and Purchase Intention: An Extended Abstract
Pages 673-677
Kraesgenberg, Anne-Lotte (et al.)
-
Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract
Pages 679-684
Beldad, Ardion D. (et al.)
-
The Drivers, Benefits, and Drawbacks to a Customer Value-Oriented Dominant Logic: A Dynamic Managerial Capability Perspective, An Abstract
Pages 687-688
Crick, James M.
-
How Does Scandal Affect the Celebrity-Endorsed Brand?
Pages 689-691
Huang, Jianping Coco
-
Event Word of Mouth: An Abstract
Pages 695-696
Scheinbaum, Angeline Close (et al.)
-
Extended Abstract: When Higher Product Reviews Reduce Purchase Likelihood
Pages 697-701
Fennell, Patrick (et al.)
-
Abstract: Travel Talk, eWOM Across Multiple Cultures
Pages 703-704
Foster, Tim (et al.)
-
Motivations for Shopping Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)
Pages 705-712
Shirdastian, Hamid (et al.)
-
Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An Abstract
Pages 715-716
Lefebvre, Sarah (et al.)
-
Hungry, Healthy, Happy! How Emolabeling with Smiley Faces Induces Healthier Food Choices for Children: An Abstract
Pages 717-718
Lueth, Annika
-
Understanding the Relationship Between Context Dependence and Susceptibility to Consumption Cues: A Structured Abstract
Pages 719-723
Reynolds, Alyssa J. (et al.)
-
The Effect of Scented Advertising on Perceived Psychological Distance and Product Judgement: An Abstract
Pages 725-726
Ruzeviciute, Ruta (et al.)
-
Disneyland in B2B? Toward Physical Brand Worlds in Industrial Marketing
Pages 729-742
Österle, Benjamin (et al.)
-
Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management
Pages 743-747
Williams, Claire Hookham (et al.)
-
The Core Role of Counterfeiting Resistance for Improving the Genuine Luxury Brand Purchase Intention
Pages 749-761
Mourad, Siham (et al.)
-
How Do Consumers Update Store Price Perceptions?
Pages 765-776
Mägi, Anne W. (et al.)
-
The Impact of Perceived Point of Sale Experience: An Abstract
Pages 777-777
Maity, Devdeep
-
Effect of Product Return Policy on Consumer’s Risk Perception, Store Image, and Store Patronage: A Causal Investigation (Abstract)
Pages 779-779
Rokonuzzaman, Md (et al.)
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Money Isn’t Everything! The Effects of Monetary and Nonmonetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty: An Abstract
Pages 783-784
Heix, Sabrina (et al.)
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When Do Investments in the Supplier–Buyer Relationship Generate Optimal Profits? From the Relationship Life Cycle Perspective
Pages 785-797
Liu, Dong
-
Are the Factors Affecting Satisfaction and Actual Purchase the Same? Comparisons Between Unplanned and Planned Purchase: An Abstract
Pages 801-802
Yang, Sujin (et al.)
-
The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract
Pages 803-807
Kuo, Hsiao-Ching
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I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause
Pages 809-820
Huertas, Melby Karina Zuniga (et al.)
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Do Consumers Having Different Levels of Green Consumption Value and Frugality Have Same or Different Levels of Participation in Environmentally Responsible Consumption Behaviors? An Extended Abstract
Pages 821-827
Gupta, Sudhanshu (et al.)
-
Structured Abstract: An Integration of the Curative International Marketing Construct
Pages 831-835
Czinkota, Michael R. (et al.)
-
A Meta-analysis on Subsidiary Exit
Pages 837-860
Coudounaris, Dafnis N.
-
International Retail Expansion: What’s Ahead?—An Abstract
Pages 861-862
Dimitrova, Boryana V. (et al.)
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Abstract: An Empirical Examination of the Effectiveness of Different Types of Compensation in a Service Termination Context
Pages 865-865
Nazifi, Amin (et al.)
-
Do Attributes of Patient Satisfaction Affect Word-of-Mouth Communication?
Pages 867-878
Upadhyay, Soumya (et al.)
-
Does Wine Price Percent Change Relate to an Expert Third Party Opinion? A Quick Look at One of the Gurus of Wine Ratings—An Abstract
Pages 879-879
Bushardt, Christian
-
Customer Online Revenge Behavior: A Cross-Cultural Examination—A Structured Abstract
Pages 883-887
Obeidat, Zaid (et al.)
-
How China’s “Double-Eleven” Day Challenges Confucianism: An Abstract
Pages 889-889
Zhou, Wenkai (et al.)
-
Influence of Perceived Risk and Familiarity on Willingness to Transact in Online Food Shopping in Developing Economies: An (Extended) Abstract
Pages 891-895
Amir, Huma (et al.)
-
Measuring Confucian Ethics: Scale Development and Validation—An Abstract
Pages 897-897
Wang, Xingyuan (et al.)
-
Skilled Intuition and Selling Performance: An Abstract
Pages 901-901
Hall, Zachary R. (et al.)
-
Abstract: Mirroring the Boss: Influence of Ethical Leadership on Salesperson Ethical Behavior and Performance
Pages 903-904
Badrinarayanan, Vishag (et al.)
-
Investigating the Antecedents of Affiliate Control System: An Abstract
Pages 905-906
Yang, Zhen (et al.)
-
The Effects of Plate Presentation on Calorie Estimates and Consumption Decisions—An Abstract
Pages 909-909
Szocs, Courtney (et al.)
-
Retailers’ Resistance Towards Radical Innovations in the Baby Nutrition Market—An Empirical Study: An Abstract
Pages 911-912
Hofe, Moritz (et al.)
-
The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract
Pages 913-914
Adams, Carmen (et al.)
-
A View to a Choice: Can Displaying a Healthy Item to the Left (Versus Right) of an Unhealthy Item Nudge Healthier Choices?—An Abstract
Pages 915-916
Romero, Marisabel (et al.)
-
Fight Fire with Fire: Using One Stereotype to Overcome Another via Contingency Information (Extended Abstract)
Pages 919-923
Saint Clair, Julian K. (et al.)
-
Navigating the Regulatory Environment in the Swedish Sharing Economy (Extended Abstract)
Pages 925-929
Schmidt, Jessica (et al.)
-
Insights from a Policy Delphi on the Future of the Sharing Economy
Pages 931-941
Gruber, Verena
-
Retailer Television Advertising: A Content Analysis of the Informational Cues Used By Retailers—An Abstract
Pages 945-945
Parker, Janna M. (et al.)
-
Smiling and Keeping Busy Near the Entrance of the Store? What Works for Hailers and What Doesn’t: An Extended Abstract
Pages 947-952
Musgrove, Carolyn Findley (et al.)
-
The Influence of Customer Product Ratings on Purchase Decisions: An Abstract
Pages 953-954
Küsgen, Sarah (et al.)
-
Old, But Gold! How Age Stereotype Affects the Evaluation of Second-Hand Products: An Abstract
Pages 957-958
Pantoja, Felipe (et al.)
-
Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand Goods
Pages 959-963
Hu, Jing (et al.)
-
Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer Profiles
Pages 965-969
Lee, Dong Hwan
-
A Study to Explore How Disposing Old-Goods Factors Influence Consumer’s Behavior: A Structured Abstract
Pages 971-976
Chang, Kuei-Feng (et al.)
-
Don’t Be Such a Downer: Examining the Impact of Valence on Receivers of Word of Mouth (A Structured Abstract)
Pages 979-983
Martin, William C.
-
Superstition, Astrometry, and Suspension of Disbelief: An Explanatory Model of Risk-Seeking Tendencies—An Abstract
Pages 985-986
Sierra, Jeremy J. (et al.)
-
Disruptive Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals: Abstract
Pages 989-990
Gardner, Jennifer (et al.)
-
Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract
Pages 991-991
Peasley, Michael C. (et al.)
-
Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract
Pages 993-998
Joo, Soyoung
-
Cause-Related Marketing (CM): The Perspective of Millennials (Abstract)
Pages 999-1000
Beckmann, Malin (et al.)
-
Special Session: Unveiling the Magic of Storytelling in Marketing
Pages 1003-1009
Nowlin, Edward L. (et al.)
-
Special Session: Learning About the Magic of Publishing Using Bibliometric and Content Analysis
Pages 1013-1016
Blair, A.
-
How Power Affects Consumers’ Tipping Behavior: An Extended Abstract
Pages 1019-1023
Lee, Jeonggyu (et al.)
-
Brand Loyalty Gain or Loss? Effects of Mobile App Gamification for Retailers: An Abstract
Pages 1025-1025
Hackeradt, Ines (et al.)
-
Co-creating “The Deal.” How Salesperson Negotiation Strategies and Customer Persuasion Knowledge Interact to Determine Price Discounts and Customer Satisfaction: A Structured Abstract
Pages 1027-1031
Holmes, Yvette M. (et al.)
-
The Personal Value Structures of Rally Spectators and Rally Team Members
Pages 1035-1048
Rasku, Risto (et al.)
-
The Role of Pride in Retaining Sport Event Volunteers—An Abstract
Pages 1049-1050
Groza, Mya Pronschinske (et al.)
-
Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty
Pages 1051-1064
Munnukka, Juha (et al.)
-
Cause-Related Sports Marketing: The Role of League–Cause Fit and Team Imagery in Advertising Promotions: Abstract
Pages 1065-1065
Nichols, Bridget Satinover (et al.)
-
Structured Abstract: The Magic of Making More from Less—Price Discounting, Logistics, and Improved Cash Conversion Cycle
Pages 1069-1073
Hansen, Jared M.
-
Alternative Distribution Channels to Reach the Bottom of the Pyramid in an Emerging Market: An Extended Abstract
Pages 1075-1078
Kapelianis, Dimitri (et al.)
-
Comparison Sites: Simplified or Directed Effort? Macro-Study on Retailers’ and Intermediaries’ Online Channel: An Abstract
Pages 1079-1079
Karimi, Sahar
-
Structured Abstract: Entrepreneurship Opportunities for Women and Minorities: Evidence from Franchise Industries
Pages 1081-1085
Rast, Rebecca (et al.)
-
Rescuing Xenocentrism: The Missing Construct in Consumer Behavior—An Abstract
Pages 1089-1089
Rojas-Méndez, José I. (et al.)
-
When Purchase Intent Is Not the Endgame: A Sequential Process to Understand Brand Tribalism, Brand Love, and Motivational Needs—An Abstract
Pages 1091-1092
Sierra, Jeremy J. (et al.)
-
Structured Abstract: Discovering Relationships Between Indian Luxury Brands and Indian Consumers
Pages 1093-1099
Jain, Varsha (et al.)
-
Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program
Pages 1103-1107
Jubinville, Kimberly Bogle (et al.)
-
Abstract: Factors Influencing the Unethical Behavior of Business People
Pages 1111-1111
Boes, Adam (et al.)
-
Meet with Journal Editorial Reviewers: An Interactive Q&A Discussion on the Difficulties and Issues that Create a Rejection Assessment in the Journal Review Process: An Abstract
Pages 1115-1117
Carlson, Les (et al.)
-
Abstract: Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications Through a Competitive Advantage Lens
Pages 1121-1121
Appan, Radha (et al.)
-
Abstract: Firm-Level Technology Adoption Processes—A Qualitative Investigation
Pages 1123-1124
Graham, Kenneth W. (et al.)
-
Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
Pages 1125-1138
Bolat, Elvira
-
Revisiting the Marketing Capabilities from an Adaptive Perspective: An Abstract
Pages 1139-1140
Polat, Volkan (et al.)
-
Impacts of Peer Identity and Peer Relationship on Online Brand Community Identification and Value Co-creation—A Structured Abstract
Pages 1143-1146
Wang, Shih-Ju (et al.)
-
Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution
Pages 1147-1151
Ferreira, Daniela Abrantes
-
User’s Self-Expression in Augmented Reality: An Abstract
Pages 1153-1153
Poushneh, Atieh
-
Who Is to Blame? The Role of Perceived Deception and Moral Emotions in Consumers’ Attributional Search: A Structured Abstract
Pages 1157-1164
Held, Johanna (et al.)
-
Framing Business Sustainability Efforts Through Time
Pages 1165-1165
Svensson, Göran (et al.)
-
Are Consumers Vulnerable to Consumer Financial Services? An Exploration of Psychological Antecedents of Attitudes and Behaviors in the Consumer Financial Services Industry: An Abstract
Pages 1167-1168
Ponder, Nicole (et al.)
-
Cross-Cultural Validation of the Perceived Brand Greenness Scale
Pages 1169-1183
Raja, Sowmya (et al.)
-
Is Not That She Is a Bad Person, but Something Is Probably Wrong: An Extended Abstract
Pages 1187-1192
Yamim, Amanda Pruski (et al.)
-
An Argument for the Use of High Fear Appeals as an Effective Type II Diabetes Health Messaging Strategy: A Structured Abstract
Pages 1193-1197
Hopkins, Christopher D. (et al.)
-
Measuring Ad-Evoked Nostalgia in India: An Emerging Market Perspective—An Abstract
Pages 1199-1199
Jain, Varsha (et al.)
-
The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery
Pages 1201-1211
Mayer, James Mark (et al.)
-
The Impact of Adding “Active” White Space to a Logo Design on the Clarity of Brand Communication and Evaluation: A Structured Abstract
Pages 1215-1219
Sharma, Nazuk (et al.)
-
A Simple Design on a Stressful Day? The Interplay of Cognitive Depletion and Product Design: An Abstract
Pages 1221-1221
Grein, Marcel (et al.)
-
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
Pages 1223-1227
Bambauer-Sachse, Silke (et al.)
-
Abstract—Where There’s Smoke, There’s Fire: Analyzing the Explicit and Implicit Effects of Text-Based and Graphic Warning Labels on Cigarette Packages
Pages 1229-1229
Hennigs, Nadine (et al.)
-
IS Cute Design Good for Green Products? Influences of Green Appeals and Baby-Face Schema: An Abstract
Pages 1231-1232
Chang, Chun-Tuan (et al.)
-
Evolution of Interactivity from B2C to C2C: Exploring Flow Theory and WOM—An Abstract
Pages 1235-1236
Lee, Yun Jung (et al.)
-
Piracy, Price, and Word of Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates—An Abstract
Pages 1237-1238
Gironda, John (et al.)
-
An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Pages 1239-1244
Dong, Beibei (et al.)
-
Hedonic Dimensions of Service Learning and Their Importance for Marketing Students: An Extended Abstract
Pages 1247-1251
Ulusoy, Ebru (et al.)
-
Millions for Marcom, but Not One Cent for Research: A Structured Abstract
Pages 1253-1257
Hall, Kenneth D. (et al.)
-
Motivation and Active Learning to Improve Student Performance: An Extended Abstract
Pages 1259-1263
Zahay, Debra (et al.)
-
The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course
Pages 1265-1273
Kaufman, Peter (et al.)
-
Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar—An Abstract
Pages 1277-1278
Espinosa, Jennifer A. (et al.)
-
Scarcity Appeals in Advertising: Comparison of Product Uniqueness and Popularity Signals—An Abstract
Pages 1281-1282
Moriuchi, Emi (et al.)
-
Understanding Communication in Disaster Response: A Marketing Strategy Formulation and Implementation Perspective—An Abstract
Pages 1283-1284
Pitt, Christine (et al.)
-
Bilinguals’ Vocabulary Preferences in Advertising: The Difference Between English and Chinese Copy—An Abstract
Pages 1285-1285
Zhang, Chun (et al.)
-
Understanding a Changing Landscape: New Evidence Concerning the Role of Distinctiveness in Multiracial Advertisements, an Extended Abstract
Pages 1287-1290
Paulson, Erika L. (et al.)
-
Hierarchical Structure of Brand Authenticity
Pages 1293-1306
Kososki, Maiara (et al.)
-
Structured Abstract: Comprehending Political Branding and Brand Image of the BJP in India
Pages 1307-1313
Jain, Varsha (et al.)
-
Developing a Scale to Measure University Brand Heritage: An Abstract
Pages 1315-1315
Rose, Mei (et al.)
-
A Conceptual Framework of Organizational Orientation Antecedents of Sales and Operations Planning
Pages 1319-1329
Qi, Ji (et al.)
-
Automatic Methods for Online Review Classification: An Empirical Investigation of Review Usefulness—An Abstract
Pages 1331-1332
Fresneda, Jorge (et al.)
-
Toward Resolving the Reflective-Formative Measurement Debate: Theoretical Framework and an Empirical Investigation—An Abstract
Pages 1333-1333
Agarwal, James (et al.)
-
How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An Abstract
Pages 1337-1337
Ferguson, Graham (et al.)
-
Social Identity of Offshore Employees: When Do Organizational Identity and Identification Improve International Business Performance?—An Abstract
Pages 1339-1339
Fukutomi, Gen (et al.)
-
Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract
Pages 1341-1346
Bambauer-Sachse, Silke
-
Need for Touch: A Barrier in Online Shopping—Identifying Compensatory Factors in an Online Context
Pages 1349-1357
Pandey, Jyoti (et al.)
-
The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences: An Abstract
Pages 1359-1359
Hsu, Liwu (et al.)
-
Customer Experience Management Practices: A Systematic Literature Review (Abstract)
Pages 1361-1361
Arkadan, Farah (et al.)
-
Structured Abstract: Social Irritants—Small Things with Large Consequences
Pages 1363-1369
Thoeni, Andrew (et al.)
-
Self-Expansion in Experiential Consumption: An Abstract
Pages 1371-1371
Pelletier, Mark J. (et al.)
-
Do Private Labels Outperform National Brands? Insights into a Gain-and-Loss Analysis: A Structured Abstract
Pages 1375-1381
Hundt, Michael (et al.)
-
Persistent Innovation and Firm Orientations: A Conceptual Framework—An Abstract
Pages 1383-1383
Madhavaram, Sreedhar (et al.)
-
Strategic Orientations, Knowledge Stock, and Ambidexterity: A Study of Firm-Wide Behavior and Consequences—An Abstract
Pages 1385-1386
Ramachandran, Indu (et al.)
-
Viewing Organizational Commitment Through the Lens of Customization: An Abstract
Pages 1387-1388
Glinka, Jennifer (et al.)
-
A Customer Perspective of Online Reputation: Some Antecedents and Consequences
Pages 1391-1399
Youness, Chebli (et al.)
-
Shared-Value or Mere Commercialization? Factors That Influence Perceptions of Collaborative Product Development: An Abstract
Pages 1401-1402
Cook, Laurel A.
-
Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract
Pages 1405-1406
Fresneda, Jorge (et al.)
-
An Exploration of the Uses and Gratifications of Social Media as Part of B2B Processes: Decision Makers vs. Marketers—A Structured Abstract
Pages 1407-1412
Christopher, Morgan Victoria (et al.)
-
Structured Abstract: Political Campaigning on Twitter—The Use of Language, Message Tone, and Implications for Political Marketing Communication from the UK General Election 2015
Pages 1413-1419
Houghton, David (et al.)
-
Art, Tourism Experience, and Consumer Metaphoria: Extended Abstract
Pages 1423-1427
Elliot, Esi A. (et al.)
-
Name It as a Sub-brand! Event Marketing from Brand Architecture Perspective: An Abstract
Pages 1429-1430
Su, Yiran (et al.)
-
Sports Team Brand-Equity Index: A New Measurement—An (Extended) Abstract
Pages 1431-1436
Yousaf, Anish (et al.)
-
Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract)
Pages 1439-1439
Yuksel, Mujde (et al.)
-
What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract
Pages 1441-1441
Holte, Nora Paehler (et al.)
-
Why Do We Watch Sequels? A Qualitative Exploration from India (Structured Abstract)
Pages 1443-1448
Roy, Subhadip (et al.)
-
Structured Abstract: Esporte Interativo—Building a Platform for Sports Fans in Brazil
Pages 1449-1453
Ferreira, Daniela Abrantes (et al.)
-
Effects of Congruence and Reliability of a Cause Alliance Campaign on Consumer Responses Toward a Sport Brand and a Sponsoring Brand: A Structured Abstract
Pages 1455-1460
Joo, Soyoung (et al.)
-
Application of Mixed Methods by Consumer Marketing Practitioners: Lessons for the Academy? Abstract
Pages 1463-1464
McGoldrick, Peter J. (et al.)
-
Abstract: With Joyful Flow—The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment
Pages 1465-1465
Schmidt, Steffen (et al.)
-
Phenomenology and Ethnomethodology as Interpretive Research Perspectives for Complex Service Features: An Abstract
Pages 1467-1468
Brambilla, Flávio Régio (et al.)
-
Structured Abstract: Y Usted? The Effects of Social Influence on Consumers’ Service Language Preference
Pages 1471-1473
Bell, Monique (et al.)
-
Consuming Foreign Cultural Products: An Exploratory Study of Country-of-Origin Effects on Korean Popular Culture Consumption in Taiwan
Pages 1475-1486
Yang, Kenneth C. C. (et al.)
-
Service Encounters with Immigrant Customers: A Qualitative Study—Abstract
Pages 1487-1487
Sichtmann, Christina (et al.)
-
Faith, Trust and Pixie Dust: A Comparative Study of Consumer Trust in Islamic Banks—A Structured Abstract
Pages 1489-1494
Robson, Julie (et al.)
-
Cultural Orientation and Culture Consumption Outcomes: Comparing Immigrants from the Former Soviet Union to Israel and Germany—An Abstract
Pages 1497-1497
Dose, David (et al.)
-
Self-Construal and Willingness to Purchase Foreign Products: The Mediating Roles of Consumer Cosmopolitanism and Ethnocentrism
Pages 1499-1511
Dogan, Merve (et al.)
-
An Exploratory Study of the Language Effect on Cross-Cultural Marketing: An Abstract
Pages 1513-1514
Licsandru, Tana Cristina (et al.)
-
Table of contents (278 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Creating Marketing Magic and Innovative Future Marketing Trends
- Book Subtitle
- Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
- Editors
-
- Maximilian Stieler
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Copyright
- 2017
- Publisher
- Springer International Publishing
- Copyright Holder
- Academy of Marketing Science
- eBook ISBN
- 978-3-319-45596-9
- DOI
- 10.1007/978-3-319-45596-9
- Hardcover ISBN
- 978-3-319-45595-2
- Softcover ISBN
- 978-3-319-83327-9
- Series ISSN
- 2363-6165
- Edition Number
- 1
- Number of Pages
- LXXXIV, 1510
- Number of Illustrations
- 17 b/w illustrations, 30 illustrations in colour
- Topics
