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Theoretical Computer Science and General Issues IFIP-LNCS Volumes

Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

Editors: Dwivedi, Y.K., Mäntymäki, M., Ravishankar, M.N., Janssen, M., Clement, M., Slade, E.L., Rana, N.P., Al-Sharhan, S., Simintiras, A.C. (Eds.)

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eBook $89.00
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  • ISBN 978-3-319-45234-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $119.99
price for USA in USD
  • ISBN 978-3-319-45233-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Table of contents (43 chapters)

Table of contents (43 chapters)
  • Social Media Strategies for Companies: A Comprehensive Framework

    Ogbuji, Bibian (et al.)

    Pages 3-14

  • Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Airline Industry

    Spil, Ton A. M. (et al.)

    Pages 15-30

  • Strategy Reformation? Materialization of Social Media in Telecom Industry

    Kwayu, Shirumisha (et al.)

    Pages 31-41

  • Social Media or Social Business Networks?

    Moghrabi, Issam A. R. (et al.)

    Pages 42-52

  • The Social Media Cone: Towards Achieving the Manufacturing Competitiveness Goals

    Singh, Manoj Kumar (et al.)

    Pages 53-58

Buy this book

eBook $89.00
price for USA in USD (gross)
  • ISBN 978-3-319-45234-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $119.99
price for USA in USD
  • ISBN 978-3-319-45233-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Media: The Good, the Bad, and the Ugly
Book Subtitle
15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings
Editors
  • Yogesh K. Dwivedi
  • Matti Mäntymäki
  • M.N. Ravishankar
  • Marijn Janssen
  • Marc Clement
  • Emma L. Slade
  • Nripendra P. Rana
  • Salah Al-Sharhan
  • Antonis C. Simintiras
Series Title
Theoretical Computer Science and General Issues
Series Volume
9844
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
IFIP International Federation for Information Processing
eBook ISBN
978-3-319-45234-0
DOI
10.1007/978-3-319-45234-0
Softcover ISBN
978-3-319-45233-3
Edition Number
1
Number of Pages
XXIV, 730
Number of Illustrations
99 b/w illustrations
Topics