Overview
- Moving from conceptualisation to distribution of luxury products and services, the book provides an integrated approach to the full value chain
- Provides a comprehensive approach to the management and evaluation of luxury intangible assets
- Includes case studies and real life examples of leading global and emerging luxury companies
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (15 chapters)
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Front Matter
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Discovering Luxury
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Front Matter
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Key Assets and Competencies for Value Creation in the Luxury Company
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Front Matter
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Key Processes for Value Creation in Luxury Companies
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Front Matter
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Growth for Value Creation in Luxury Industries
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Front Matter
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Keywords
About this book
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
Reviews
“This book offers a comprehensive, analytical, rich and very clear picture of the luxury industry. Thanks to numerous examples and testimonies it covers all the aspects of doing business in our Industry.” (Didier Bonnin, CEO of Roveda, Chanel Group)
Editors and Affiliations
About the editors
Emmanuelle Rigaud-Lacresse is the co-Director of the International Master in Luxury Management at Neoma Business School, France, and an Associate researcher at i3-CRG École polytechnique, Université Paris-Saclay. Emmanuelle had previously worked for international luxury companies (such as Yves Saint Laurent, LVMH Group) - for over 15 years. Her research focuses on brand strategy and luxury brand management.
Fabrizio Maria Pini is the co-Director of the International Master in Luxury Management and adjunct professor at Mip-Politecnico di Milano, Italy, and collaborates with the Training and Development Center, Bovisa University, Milan. Fabrizio has taught in various universities in Italy and abroad and has worked as a consultant for many multinational companies. His research focus on brand management and digital marketing.
Bibliographic Information
Book Title: New Luxury Management
Book Subtitle: Creating and Managing Sustainable Value Across the Organization
Editors: Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-319-41727-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and the Author(s) 2017
Hardcover ISBN: 978-3-319-41726-4Published: 19 January 2017
Softcover ISBN: 978-3-319-82415-4Published: 15 July 2018
eBook ISBN: 978-3-319-41727-1Published: 12 January 2017
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: XXII, 311
Number of Illustrations: 24 b/w illustrations, 3 illustrations in colour
Topics: Supply Chain Management, Marketing, Business Strategy/Leadership, Organization