Food Advertising

Nature, Impact and Regulation

Authors: Gunter, Barrie

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  • Examines research evidence from major reviews of research in the field
  • Critically appraises evidence from the wider literature on the amount and nature of food advertising and other marketing activities, the effects of food advertising on children’s food preferences, diets and health status
  • Considers the significance of other contextual factors that exist alongside food marketing activities
  • Explores the nature and effectiveness of different forms of food advertising control and regulation
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eBook $89.00
price for USA in USD (gross)
  • ISBN 978-3-319-40706-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-3-319-40705-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $119.99
price for USA in USD
  • ISBN 978-3-319-82160-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children’s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.

About the authors

Barrie Gunter is Emeritus Professor at the Department of Media and Communication, University of Leicester, UK. He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and 300 other publications and reports on media, marketing and business issues.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $89.00
price for USA in USD (gross)
  • ISBN 978-3-319-40706-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $119.99
price for USA in USD
  • ISBN 978-3-319-40705-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $119.99
price for USA in USD
  • ISBN 978-3-319-82160-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Food Advertising
Book Subtitle
Nature, Impact and Regulation
Authors
Copyright
2016
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-40706-7
DOI
10.1007/978-3-319-40706-7
Hardcover ISBN
978-3-319-40705-0
Softcover ISBN
978-3-319-82160-3
Edition Number
1
Number of Pages
VII, 303
Topics