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Management for Professionals

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Authors: Nestorović, Čedomir

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eBook $69.99
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  • ISBN 978-3-319-32754-9
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Hardcover $89.99
price for USA in USD
  • ISBN 978-3-319-32752-5
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  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA in USD
  • ISBN 978-3-319-81361-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

About the authors

Professor Nestorović holds a Ph.D from the Institute of Political Sciences in Paris. He teaches geopolitics and international marketing at the ESSEC Business School for more than 20 years, with a specific focus on Islamic Business and Management. He is the academic co-director of the MBA at the Arabian Gulf University in Manama, Bahrain and participates regularly in meetings dealing with Islamic Business such as the World Halal Forum in Kuala Lumpur, or the Kuala Lumpur Islamic Finance Forum, the World Islamic Banking Conference in Singapore or the Harvard Forum on Islamic Finance. Prof Nestorović is also one of the initiators and keynote speakers of the academic conferences devoted to Islamic Marketing and Branding such as the International Conference on Islamic Marketing and Branding in Kuala Lumpur or the Global Islamic Marketing Conference in Dubai and Abu Dhabi. He is a member of the Editorial Board of the Journal of Islamic Marketing edited by Emerald. Professor Nestorović is the Director of the ESSEC & Mannheim Executive MBA Asia Pacific in Singapore.



Table of contents (5 chapters)

Table of contents (5 chapters)

Buy this book

eBook $69.99
price for USA in USD (gross)
  • ISBN 978-3-319-32754-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA in USD
  • ISBN 978-3-319-32752-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA in USD
  • ISBN 978-3-319-81361-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Islamic Marketing
Book Subtitle
Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Authors
Series Title
Management for Professionals
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-32754-9
DOI
10.1007/978-3-319-32754-9
Hardcover ISBN
978-3-319-32752-5
Softcover ISBN
978-3-319-81361-5
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XXIV, 247
Number of Illustrations
5 illustrations in colour
Topics