Election Posters Around the Globe

1. Front Matter

   Pages i-xii

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2. Posters: From Announcements to Campaign Instruments

   • Christina Holtz-Bacha, Bengt Johansson

   Pages 1-12

3. Theoretical Perspectives on Visual Political Communication Through Election Posters

   • Stephanie Geise

   Pages 13-31

4. Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters

   • Stephanie Geise, Orla Vigsø

   Pages 33-52

5. Australian Election Posters

   • Rodney Smith

   Pages 53-76

6. Advertising Concepts in Posters of the Main Chilean Political Campaigns (1989–2013): The Same Ideas with Different Words

   • Rodrigo Uribe, Paula Walker, Marcos Chilet

   Pages 77-89

7. Themes, Styles, and Tendencies of the European Political Poster. Analysis of the 2009 and 2014 European Election Campaigns

   • Edoardo Novelli

   Pages 91-114

8. Election Posters in Finland: Cueing Emotions with Visual Imagery

   • Tom Carlson

   Pages 115-137

9. French Electoral Poster Campaigns in the Twenty-First Century

   • Delia Dumitrescu

   Pages 139-157

10. Indispensable and Very Much Alive: Posters in German Election Campaigns

    • Christina Holtz-Bacha, Eva-Maria Lessinger

    Pages 159-186

11. Symbols, Slogans, and Charisma: Political Posters in India’s 2014 National Election

    • Lars Willnat, Roshni Verghese, Rashad Mammadov

    Pages 187-209

12. Under the Banner of Democracy: Political Expression in Malaysia’s 13th General Election

    • Mustafa K. Anuar

    Pages 211-238

13. Electoral Posters in Mexico: From Monochromatic Iconography to Multicolor Saturation

    • Julio Juárez-Gámiz

    Pages 239-258

14. Election Posters in Poland: From Amateurish Leaflets to Professional Billboards

    • Bogusława Dobek-Ostrowska

    Pages 259-277

15. Election Campaign Posters: The Case of South Africa

    • Lynnette M. Fourie

    Pages 279-298

16. Election Posters in Spain: An Old Genre Surviving New Media?

    • Roberto Rodríguez-Andrés, María José Canel

    Pages 299-318

17. From Propaganda to Image Building: Four Phases of Swedish Election Poster History

    • Nicklas Håkansson, Bengt Johansson, Orla Vigsø

    Pages 319-337

18. Framing Politics: The Enduring Appeal of the Poster in British General Election Campaigns

    • Chris Burgess, Dominic Wring

    Pages 339-360

19. Election Posters in the United States After World War II

    • Steven A. Seidman

    Pages 361-386

20. Election Posters Around the Globe: Conclusions

    • Bengt Johansson, Christina Holtz-Bacha

    Pages 387-392

This book examines the history and role of election posters as one of the most crucial forms of political communication, especially in electoral campaigns, in a number of countries around the globe. The contributing authors present comparative research on electoral posters from countries from all five continents, summarizing international similarities and national differences. The book also discusses theoretical aspects and different methodological approaches that are used for studying the design, content and reception of election posters as a means of political communication. 

• Advertising
• Political Campaigns
• Art History
• Elections
• Political Communication
• Visual communication

• Lehrstuhl für Kommunikationswissenschaft, Friedrich-Alexander-Universität Erlangen-Nürnberg, Nürnberg, Germany

  Christina Holtz-Bacha

• Department of Journalism, Media and Communication, University of Gothenburg, Gothenburg, Sweden

  Bengt Johansson

Dr. Christina Holtz-Bacha is professor and holds the Chair in Communication Sciences at the University of Erlangen-Nuremberg, Germany. 

Dr. Bengt Johansson is professor in journalism and mass communication at the University of Gothenburg, Sweden. 

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