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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Editors: Kim, Kacy K. (Ed.)

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  • Includes the full proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
  • Provides insights and strategies related to various areas for marketing science such as marketing strategy, consumer behavior, international marketing
  • Showcases research from academics, scholars and practitioners from around the world 
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eBook $169.00
price for USA in USD (gross)
  • ISBN 978-3-319-26647-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-26646-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $219.99
price for USA in USD
  • ISBN 978-3-319-79987-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society.

 

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (215 chapters)

Table of contents (215 chapters)
  • Is It Beneficial for Luxury Brands to Embrace CSR Practices?

    Pages 3-18

    Dekhili, Sihem (et al.)

  • Need for Status as a Motive for the Conspicuous Consumption of Cause-Related Goods

    Pages 19-23

    Johnson, Catherine M. (et al.)

  • Purse Parties: The Social Implications of Fake Luxury Parties

    Pages 25-31

    Mitchell, Natalie A. (et al.)

  • Does a Spoonful of Sugar-Free Make Food Look Healthier? Healthy Implicit Associations for Sugar-Free and Alternative Products: A Structured Abstract

    Pages 35-35

    Rossi, Patricia (et al.)

  • The Effects of Perceived Ambient Temperature on Food Choices and Consumption Behavior

    Pages 37-38

    Lefebvre, Sarah (et al.)

Buy this book

eBook $169.00
price for USA in USD (gross)
  • ISBN 978-3-319-26647-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-26646-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $219.99
price for USA in USD
  • ISBN 978-3-319-79987-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Book Subtitle
Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Kacy K. Kim
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-26647-3
DOI
10.1007/978-3-319-26647-3
Hardcover ISBN
978-3-319-26646-6
Softcover ISBN
978-3-319-79987-2
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXIV, 1006
Number of Illustrations
13 b/w illustrations, 8 illustrations in colour
Topics