SpringerBriefs in Business

Counterfeiting and Piracy

A Comprehensive Literature Review

Authors: Cesareo, Ludovica

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  • Provides a comprehensive, up-to-date, interdisciplinary literature review on counterfeiting and piracy
  • Offers a meta-analysis of quantitative and qualitative empirical papers, focusing on data collection methods, samples, industries, distribution channels, and analyses
  • Describes practical implications for managers battling illicit trade 
  • Suggests future paths of research 
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eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-25357-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-319-25356-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.

About the authors

Ludovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year of the program she was a visiting scholar at Villanova School of Business (USA). Her main research interests are counterfeiting and piracy: she studies both consumers’ complicity and the effectiveness of managers’ attempts to curtail the phenomenon. Her work has been published in international journals and books. She is also researching ethical consumption, e-word of mouth/digital marketing, and tourism marketing.

Table of contents (7 chapters)

Table of contents (7 chapters)

Buy this book

eBook $54.99
price for USA in USD (gross)
  • ISBN 978-3-319-25357-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA in USD
  • ISBN 978-3-319-25356-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Counterfeiting and Piracy
Book Subtitle
A Comprehensive Literature Review
Authors
Series Title
SpringerBriefs in Business
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
The Author(s)
eBook ISBN
978-3-319-25357-2
DOI
10.1007/978-3-319-25357-2
Softcover ISBN
978-3-319-25356-5
Series ISSN
2191-5482
Edition Number
1
Number of Pages
XIV, 64
Number of Illustrations
26 illustrations in colour
Topics