Counterfeiting and Piracy

1. Front Matter

   Pages i-xiv

   PDF

2. Introduction

   • Ludovica Cesareo

   Pages 1-5

3. The Complexity of the Counterfeiting and Piracy Phenomena: A 1980–2015 Literature Review

   • Ludovica Cesareo

   Pages 7-8

4. Research Methodology

   • Ludovica Cesareo

   Pages 9-17

5. Figures and Trends in the Academic Research on Counterfeiting and Piracy

   • Ludovica Cesareo

   Pages 19-44

6. Content Analysis and Categorization: Towards a Systematization of the Literature on Counterfeiting and Piracy

   • Ludovica Cesareo

   Pages 45-58

7. Discussion, Managerial Implications, Current and Future Research

   • Ludovica Cesareo

   Pages 59-62

8. Conclusion

   • Ludovica Cesareo

   Pages 63-64

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book.

• Counterfeiting
• Piracy
• Illicit trade
• Intellectual property rights
• Consumer complicity
• Attitudes towards counterfeiting
• Anti-counterfeiting strategies
• Anti-piracy strategies
• Literature review on counterfeiting and piracy
• Meta-analysis of the illicit trade literature

• The Wharton School, University of Pennsylvania, Philadelphia, USA

  Ludovica Cesareo

Ludovica Cesareo is a Post-Doctoral Research Fellow in the Marketing Department of the Wharton School of the University of Pennsylvania (USA). She holds a PhD in Business Management from Sapienza University of Rome (Italy). During the final year of the program she was a visiting scholar at Villanova School of Business (USA). Her main research interests are counterfeiting and piracy: she studies both consumers’ complicity and the effectiveness of managers’ attempts to curtail the phenomenon. Her work has been published in international journals and books. She is also researching ethical consumption, e-word of mouth/digital marketing, and tourism marketing.

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