Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Proceedings of the 2013 World Marketing Congress

Editors: Campbell, Colin, Ma, Junzhao Jonathon (Eds.)

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  • ​Includes the full proceedings of the 2013 World Marketing Congress​
  • Offers quality research and insights in the field of marketing from around the world
  • Includes contributions related to marketing strategy, marketing management and consumer behavior
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eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-319-24184-5
  • Digitally watermarked, DRM-free
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  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-24182-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $249.00
price for USA in USD
  • ISBN 978-3-319-37362-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ 

Table of contents (36 chapters)

Table of contents (36 chapters)
  • What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment

    Yeoh, Poh-Lin

    Pages 2-5

  • Formal Contract in Marketing Channel and Firms’ Transactional Performance in China: Does Renqing Matter?

    Zhang, Chuang (et al.)

    Pages 6-6

  • The Reinforcing Role of Alternative Governance Strategies in Managing ICT Firms’ Partner Networks

    Storey, Chris

    Pages 7-7

  • The Effect of (IN) Congruence Between General Self-Confidence and Specific-Confidence on Intentions to Complain

    Oney, Emrah (et al.)

    Pages 9-10

  • It’s the Thoughts that Count: Substitution for Goal Striving Actions

    Spanjol, Jelena (et al.)

    Pages 11-11

Buy this book

eBook $189.00
price for USA in USD (gross)
  • ISBN 978-3-319-24184-5
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-24182-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $249.00
price for USA in USD
  • ISBN 978-3-319-37362-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Book Subtitle
Proceedings of the 2013 World Marketing Congress
Editors
  • Colin Campbell
  • Junzhao Jonathon Ma
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-24184-5
DOI
10.1007/978-3-319-24184-5
Hardcover ISBN
978-3-319-24182-1
Softcover ISBN
978-3-319-37362-1
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXII, 922
Additional Information
Originally published by the Academy of Marketing Science, Ruston, LA, 2013
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