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Management for Professionals

UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Authors: Robier, Johannes

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  • Provides hands-on tools to create, communicate and ultimately boost products and services
  • Leads from psychological basics to practical examples
  • Includes a toolbox for quick reference and fast self-learning
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eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-319-21062-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-319-21061-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $59.99
price for USA in USD
  • ISBN 978-3-319-37056-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

About the authors

Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model™, Usability Mapping™, and UX Toolbox™. Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes Robier is a leading expert in his field.

Table of contents (6 chapters)

Table of contents (6 chapters)

Buy this book

eBook $44.99
price for USA in USD (gross)
  • ISBN 978-3-319-21062-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $59.99
price for USA in USD
  • ISBN 978-3-319-21061-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $59.99
price for USA in USD
  • ISBN 978-3-319-37056-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
UX Redefined
Book Subtitle
Winning and Keeping Customers with Enhanced Usability and User Experience
Authors
Series Title
Management for Professionals
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-21062-9
DOI
10.1007/978-3-319-21062-9
Hardcover ISBN
978-3-319-21061-2
Softcover ISBN
978-3-319-37056-9
Series ISSN
2192-8096
Edition Number
1
Number of Pages
VIII, 121
Topics