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Contributions to Political Science

Analyzing Political Communication with Digital Trace Data

The Role of Twitter Messages in Social Science Research

Authors: Jungherr, Andreas

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  • Introduces a framework for employing digital trace data in the analysis of political and social phenomena  
  • Presents an analysis of political campaigns and public opinion based on digital trace data  
  • Provides a detailed template for the quantitative and qualitative analysis of digital trace data in the context of political campaigns
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  • ISBN 978-3-319-20319-5
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  • Due: November 4, 2016
  • ISBN 978-3-319-36874-0
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About this book

This book offers a framework for the analysis of political communication in election campaigns based on digital trace data that documents political behavior, interests and opinions. The author investigates the data-generating processes leading users to interact with digital services in politically relevant contexts. These interactions produce digital traces, which in turn can be analyzed to draw inferences on political events or the phenomena that give rise to them. Various factors mediate the image of political reality emerging from digital trace data, such as the users of digital services’ political interests, attitudes or attention to politics. In order to arrive at valid inferences about the political reality on the basis of digital trace data, these mediating factors have to be accounted for. The author presents this interpretative framework in a detailed analysis of Twitter messages referring to politics in the context of the 2009 federal elections in Germany. This book will appeal to scholars interested in the field of political communication, as well as practitioners active in the political arena.

About the authors

Andreas Jungherr is a research fellow at the Chair of Political Psychology at the University of Mannheim, Germany. His research focuses on the use of digital trace data in the social sciences and the effects of the Internet on political communication and electoral campaigns. His research has been published in Journal of Communication, Internet Research and Social Science Computer Review.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook $84.99
price for USA in USD (gross)
  • ISBN 978-3-319-20319-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.99
price for USA in USD
  • ISBN 978-3-319-20318-8
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $109.99
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: November 4, 2016
  • ISBN 978-3-319-36874-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
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Bibliographic Information

Bibliographic Information
Book Title
Analyzing Political Communication with Digital Trace Data
Book Subtitle
The Role of Twitter Messages in Social Science Research
Authors
Series Title
Contributions to Political Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-20319-5
DOI
10.1007/978-3-319-20319-5
Hardcover ISBN
978-3-319-20318-8
Softcover ISBN
978-3-319-36874-0
Series ISSN
2198-7289
Edition Number
1
Number of Pages
XXI, 220
Number of Illustrations
37 b/w illustrations, 11 illustrations in colour
Topics

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