Applying Quality of Life Research

Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Editors: Wymer, Walter (Ed.)

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  • Presents case studies applying best practices of social marketing to improving quality of life
  • Offers the most current theoretical advances in the fields of social marketing and public health communications 
  • Presents current thinking of helping people to live healthy, productive lives in safe, nurturing communities
  • Demonstrates through case studies best practices across several areas of social marketing and public health communications
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eBook $109.00
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  • ISBN 978-3-319-19869-9
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Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-19868-2
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  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
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  • ISBN 978-3-319-36623-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

About the authors

Professor Wymer’s scholarly work includes nine books, and numerous journal articles and conference presentations. His primary areas of research include nonprofit marketing, social marketing, brand strength/loyalty, and scale development. Secondary areas include the history of marketing thought, macromarketing, and corporate social responsibility. He is an Associate Editor for the European Journal of Marketing. Previously, he has served as Editor of the Journal of Nonprofit & Public Sector Marketing (2000-10), North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing (2001-9), and President of the Atlantic Marketing Association (2005). Currently, Professor Wymer serves on five journal editorial boards.

Table of contents (21 chapters)

Table of contents (21 chapters)
  • Formulating Effective Social Marketing and Public Health Communication Strategies

    Pages 3-31

    Wymer, Walter

  • Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program

    Pages 33-47

    Pettigrew, Simone (et al.)

  • Digital Innovation in Social Marketing: A Systematic Literature of Interventions Using Digital Channels for Engagement

    Pages 49-66

    Kubacki, Krzysztof (et al.)

  • Does Context Matter? Australian Consumers’ Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising

    Pages 67-86

    Jones, Sandra C. (et al.)

  • Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach

    Pages 87-105

    Brennan, Linda (et al.)

Buy this book

eBook $109.00
price for USA in USD (gross)
  • ISBN 978-3-319-19869-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.99
price for USA in USD
  • ISBN 978-3-319-19868-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $149.99
price for USA in USD
  • ISBN 978-3-319-36623-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Innovations in Social Marketing and Public Health Communication
Book Subtitle
Improving the Quality of Life for Individuals and Communities
Editors
  • Walter Wymer
Series Title
Applying Quality of Life Research
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-19869-9
DOI
10.1007/978-3-319-19869-9
Hardcover ISBN
978-3-319-19868-2
Softcover ISBN
978-3-319-36623-4
Series ISSN
2213-994X
Edition Number
1
Number of Pages
VII, 389
Topics