Online Political Communication
How to Use the Web to Build Consensus and Boost Participation
Authors: Giansante, Gianluca
Free Preview- Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data
- Presents real-world perspectives from successful and unsuccessful political campaigns
- Provides a visual guide on producing effective websites and using photographs and infographics to convey political meaning
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- About this book
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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
- About the authors
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Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication.
- Reviews
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"Drawing from real-world political campaigns, this book offers in-depth research and solid insight on an important and ever-changing tool in all political campaigns, the Internet. Giansante's book is an important read for anyone interested in political communications strategies.
—Jim Messina, Obama 2012 Campaign Manager, former White House Deputy Chief of Staff“The application of scholarship to practice is challenging but, in the case of Online Political Communication, the challenge has been met. It’s an invaluable guide to practitioners who seek to use the Internet for mobilization, as well as to students who seek to understand the strategies of online politics."
—Thomas E. Patterson, Bradlee Professor of Government and the Press, Harvard University“Gianluca Giansante usefully synthesizes key findings from scholarly research on digital media and politics with a keen practitioner's perspective on the realities of online engagement. This book is a provocative yet practical call to arms to political organizations of all kinds, but especially those who need to learn more effective and democratic ways to engage with citizens and build consensus in today's radically complex political communication environment.”
—Andrew Chadwick, Professor of Political Science and Co-Director of the New Political Communication Unit, Royal Holloway, University of London
- Table of contents (5 chapters)
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Introduction
Pages 1-3
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How Politics Change on the Web
Pages 5-32
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Building an Online Communication Strategy
Pages 33-73
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Online Communication Tools
Pages 75-137
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Producing Content that Creates Participation and Consensus
Pages 139-177
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Table of contents (5 chapters)
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Bibliographic Information
- Bibliographic Information
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- Book Title
- Online Political Communication
- Book Subtitle
- How to Use the Web to Build Consensus and Boost Participation
- Authors
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- Gianluca Giansante
- Copyright
- 2015
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer International Publishing Switzerland
- eBook ISBN
- 978-3-319-17617-8
- DOI
- 10.1007/978-3-319-17617-8
- Hardcover ISBN
- 978-3-319-17616-1
- Softcover ISBN
- 978-3-319-36661-6
- Edition Number
- 1
- Number of Pages
- XV, 188
- Number of Illustrations
- 8 b/w illustrations, 20 illustrations in colour
- Topics
