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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Global Perspectives in Marketing for the 21st Century

Proceedings of the 1999 World Marketing Congress

Editors: Manrai, Ajay K., Meadow, H. Lee (Eds.)

  • Includes the full proceedings of the 1999 World Marketing Congress
  • Offers quality research and insights in the field of marketing from a global perspective
  • Includes contributions related to marketing strategy, marketing management and consumer behavior
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eBook $179.00
price for USA in USD (gross)
  • ISBN 978-3-319-17356-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-17355-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $229.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: December 16, 2016
  • ISBN 978-3-319-38697-3
  • Free shipping for individuals worldwide
About this book

This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (49 chapters)

  • Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels

    Reardon, James (et al.)

    Pages 1-4

  • Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program

    Paché, Gilles (et al.)

    Pages 5-10

  • International Channels of Distribution: Who Decides and How?

    Ryan, William T. (et al.)

    Pages 11-12

  • Culture and Communication in International Marketing Channels

    Larsen, Trina (et al.)

    Pages 13-14

  • Combining Information from Web Based Survey and Telephone Survey

    Tjøstheim, lngvar (et al.)

    Pages 15-22

Buy this book

eBook $179.00
price for USA in USD (gross)
  • ISBN 978-3-319-17356-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-17355-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $229.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: December 16, 2016
  • ISBN 978-3-319-38697-3
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Global Perspectives in Marketing for the 21st Century
Book Subtitle
Proceedings of the 1999 World Marketing Congress
Editors
  • Ajay K. Manrai
  • H. Lee Meadow
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-17356-6
DOI
10.1007/978-3-319-17356-6
Hardcover ISBN
978-3-319-17355-9
Softcover ISBN
978-3-319-38697-3
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXII, 505
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 1999
Topics