A word in response to the corona virus crisis: Your print orders will be fulfilled, even in these challenging times. If you don’t want to wait – have a look at our ebook offers and start reading immediately.

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Proceedings of the 1997 World Marketing Congress

Editors: Sidin, Samsinar MD, Manrai, Ajay K. (Eds.)

Free Preview
  • Includes the full proceedings of the 1997 World Marketing Congress
  • Offers quality research and insights in the field of marketing from around the world
  • Includes contributions related to marketing strategy, marketing management and consumer behavior
see more benefits

Buy this book

eBook $179.00
price for USA in USD (gross)
  • ISBN 978-3-319-17320-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-17319-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $229.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 16, 2016
  • ISBN 978-3-319-36944-0
  • Free shipping for individuals worldwide
About this book

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (162 chapters)

Table of contents (162 chapters)
  • Differentiation of Distribution - a Challenge for Manufacturers of Industrial Goods

    Pages 3-7

    Gadde, Lars-Erik

  • An Empirical Examination of Franchisee’s Perception of Conflict and Satisfaction in Turkey

    Pages 8-9

    Erem, Tunc (et al.)

  • A Taxonomy of Channel Expansion Strategies in a Changing Environment

    Pages 10-11

    Rachman, David J. (et al.)

  • A Preliminary Analysis on the Cross-cultural Applicability of the Structural Model of Consumer Knowledge Assessment

    Pages 12-13

    Mengüç, Bülent

  • Service Quality Criteria and Consumer Choice in Retail Banking

    Pages 14-14

    Jantan, Muhamad (et al.)

Buy this book

eBook $179.00
price for USA in USD (gross)
  • ISBN 978-3-319-17320-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-17319-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $229.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 16, 2016
  • ISBN 978-3-319-36944-0
  • Free shipping for individuals worldwide
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 1997 World Marketing Congress
Editors
  • Samsinar MD Sidin
  • Ajay K. Manrai
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-17320-7
DOI
10.1007/978-3-319-17320-7
Hardcover ISBN
978-3-319-17319-1
Softcover ISBN
978-3-319-36944-0
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXX, 655
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 1997
Topics