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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Editors: Hawes, Jon M., Thanopoulos, John (Eds.)

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  • Includes the full proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
  • Includes contributions related to customer behavior, international marketing, marketing management, and marketing education 
  • Provides a variety of quality research in the fields of marketing theory and practice
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eBook $179.00
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  • ISBN 978-3-319-17055-8
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Hardcover $219.99
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  • ISBN 978-3-319-17054-1
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Softcover $229.00
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  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 16, 2016
  • ISBN 978-3-319-38680-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
About this book

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.  

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Table of contents (150 chapters)

Table of contents (150 chapters)

Buy this book

eBook $179.00
price for USA in USD
  • ISBN 978-3-319-17055-8
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $219.99
price for USA in USD
  • ISBN 978-3-319-17054-1
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $229.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: December 16, 2016
  • ISBN 978-3-319-38680-5
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
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Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
Editors
  • John Thanopoulos
  • Jon M. Hawes
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-17055-8
DOI
10.1007/978-3-319-17055-8
Hardcover ISBN
978-3-319-17054-1
Softcover ISBN
978-3-319-38680-5
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXX, 683
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 1989
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