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India Studies in Business and Economics

Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Authors: Ramdorai, Aditi, Herstatt, Cornelius

  • In-depth case studies of key companies involved in developing frugal innovations in India
  • Deep insights on organization, strategy and leadership strategies to develop frugal innovations for the bottom-of-the-pyramid (BOP)
  • Good overview of BOP and disruptive innovation literature for academics in the field
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Buy this book

eBook $74.99
price for USA in USD (gross)
  • ISBN 978-3-319-16336-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA in USD
  • ISBN 978-3-319-16335-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 18, 2016
  • ISBN 978-3-319-36796-5
  • Free shipping for individuals worldwide
About this book

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Table of contents (9 chapters)

  • Introduction

    Ramdorai, Aditi (et al.)

    Pages 1-5

  • Bottom of the Pyramid Concept: Taking Stock

    Ramdorai, Aditi (et al.)

    Pages 7-25

  • Disruptive Innovations Theory

    Ramdorai, Aditi (et al.)

    Pages 27-38

  • Methodology and Research Process

    Ramdorai, Aditi (et al.)

    Pages 39-46

  • Study 1: The Bottom of the Pyramid Market as a Source for Disruptive Innovations

    Ramdorai, Aditi (et al.)

    Pages 47-74

Buy this book

eBook $74.99
price for USA in USD (gross)
  • ISBN 978-3-319-16336-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA in USD
  • ISBN 978-3-319-16335-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $99.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 18, 2016
  • ISBN 978-3-319-36796-5
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Frugal Innovation in Healthcare
Book Subtitle
How Targeting Low-Income Markets Leads to Disruptive Innovation
Authors
Series Title
India Studies in Business and Economics
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-16336-9
DOI
10.1007/978-3-319-16336-9
Hardcover ISBN
978-3-319-16335-2
Softcover ISBN
978-3-319-36796-5
Series ISSN
2198-0012
Edition Number
1
Number of Pages
XVII, 168
Number of Illustrations
5 b/w illustrations, 9 illustrations in colour
Topics