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Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

  • Book
  • © 2015

Overview

Authors:
  1. Aditi Ramdorai

    1. Hamburg University of Technology, Hamburg, Germany

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  2. Cornelius Herstatt

    1. Hamburg University of Technology, Hamburg, Germany

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  • In-depth case studies of key companies involved in developing frugal innovations in India
  • Deep insights on organization, strategy and leadership strategies to develop frugal innovations for the bottom-of-the-pyramid (BOP)
  • Good overview of BOP and disruptive innovation literature for academics in the field

Part of the book series: India Studies in Business and Economics (ISBE)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xvii
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  2. Introduction

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 1-5

  3. Bottom of the Pyramid Concept: Taking Stock

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 7-25

  4. Disruptive Innovations Theory

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 27-38

  5. Methodology and Research Process

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 39-46

  6. Study 1: The Bottom of the Pyramid Market as a Source for Disruptive Innovations

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 47-74

  7. Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 75-103

  8. Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 105-130

  9. Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid markets

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 131-140

  10. Discussion of Findings and Conclusion

    • Aditi Ramdorai, Cornelius Herstatt
    Pages 141-155

  11. Back Matter

    Pages 157-168
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Keywords

About this book

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

Authors and Affiliations

  • Hamburg University of Technology, Hamburg, Germany

    Aditi Ramdorai, Cornelius Herstatt

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