Editors:
- Includes the full proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
- Offers research and insights in the field of marketing
- Includes contributions related to marketing research, marketing strategy, and consumer behavior
- Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (140 papers)
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Front Matter
About this book
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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Marketing Department, Old Dominion University, Norfolk, USA
John B. Ford
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Old Dominion University, Norfolk, USA
Earl D. Honeycutt, Jr.
Bibliographic Information
Book Title: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Editors: John B. Ford, Earl D. Honeycutt, Jr.
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-13084-2
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015
Hardcover ISBN: 978-3-319-13083-5Published: 19 March 2015
Softcover ISBN: 978-3-319-36689-0Published: 29 October 2016
eBook ISBN: 978-3-319-13084-2Published: 05 February 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXIX, 520
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1998
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution