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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Editors: Spotts, Harlan E., Meadow, H. Lee (Eds.)

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  • Includes the full proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
  • Offers cutting edge research and insights in the field of marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
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eBook $139.00
price for USA in USD
  • ISBN 978-3-319-11885-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-319-11884-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $179.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: November 11, 2016
  • ISBN 978-3-319-38577-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.

Table of contents (137 chapters)

Table of contents (137 chapters)
  • Ecologically-Oriented Product Modifications as a Strategic Marketing Option-An Empirical Analysis Based on Example of the Clothing Industry

    Pages 1-6

    Schellhase, Ralf (et al.)

  • Aaker’s Brand Personality Scale in a French Context: A Replication and a Preliminary Test of Its Validity

    Pages 7-13

    Ferrandi, Jean-Marc (et al.)

  • Cross-National Examinations of the Comprehensibility, Preference, and Meaning of Different Social Oriented Focuses - Abstract

    Pages 14-14

    Chiou, Jyh-shen

  • Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems

    Pages 15-19

    Nwankwo, Sonny (et al.)

  • Teens’ Attitudes Toward TV Advertising-Abstract

    Pages 20-20

    Dublish, Sandipa (et al.)

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-319-11885-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.99
price for USA in USD
  • ISBN 978-3-319-11884-0
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $179.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: November 11, 2016
  • ISBN 978-3-319-38577-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
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Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Harlan E. Spotts
  • H. Lee Meadow
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-11885-7
DOI
10.1007/978-3-319-11885-7
Hardcover ISBN
978-3-319-11884-0
Softcover ISBN
978-3-319-38577-8
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXIV, 489
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 2000
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