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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

Editors: Obal, Michael W., Krey, Nina, Bushardt, Christian (Eds.)

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  • Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
  • Identifies novel marketing ideas and explores the "engagement era" of marketing
  • Includes contributions related to marketing strategy, consumer behavior and quantitative modeling
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Buy this book

eBook $229.00
price for USA in USD (gross)
  • ISBN 978-3-319-11815-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-11814-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $299.99
price for USA in USD
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: January 24, 2017
  • ISBN 978-3-319-79173-9
  • Free shipping for individuals worldwide
About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.

Table of contents (49 chapters)

Table of contents (49 chapters)
  • Instilling a Desire to Learn: The Importance of a Well Designed Course

    Roggeveen, Anne L.

    Pages 1-2

  • Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse

    Haugtvedt, Curtis P.

    Pages 3-3

  • Curricular Innovations at the Intersection of Subsistence and Sustainability

    Viswanathan, Madhu

    Pages 5-7

  • Mental Imagery and Its Determinants as Factors of Consumers Emotional and Behavioral Responses: Situation Analysis in Online Shopping

    Lao, Aurély

    Pages 9-10

  • Online International Outshopping Experience: Proposition of a Research Model

    Boeuf, Benjamin (et al.)

    Pages 11-12

Buy this book

eBook $229.00
price for USA in USD (gross)
  • ISBN 978-3-319-11815-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $299.99
price for USA in USD
  • ISBN 978-3-319-11814-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $299.99
price for USA in USD
  • Unpublished eBooks cannot be pre-ordered in advance.
  • Due: January 24, 2017
  • ISBN 978-3-319-79173-9
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Book Subtitle
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Michael W. Obal
  • Nina Krey
  • Christian Bushardt
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-11815-4
DOI
10.1007/978-3-319-11815-4
Hardcover ISBN
978-3-319-11814-7
Softcover ISBN
978-3-319-79173-9
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXV, 896
Number of Illustrations
6 b/w illustrations, 5 illustrations in colour
Topics