Editors:
- Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Identifies novel marketing ideas and explores the "engagement era" of marketing
- Includes contributions related to marketing strategy, consumer behavior and quantitative modeling
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (256 papers)
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Front Matter
About this book
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Editors and Affiliations
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Department of Marketing, Temple University, Philadelphia, USA
Michael W. Obal
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Department of Marketing and Analysis, Louisiana Tech University, Ruston, USA
Nina Krey, Christian Bushardt
Bibliographic Information
Book Title: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Book Subtitle: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Editors: Michael W. Obal, Nina Krey, Christian Bushardt
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-11815-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2016
Hardcover ISBN: 978-3-319-11814-7Published: 13 December 2015
Softcover ISBN: 978-3-319-79173-9Published: 27 March 2019
eBook ISBN: 978-3-319-11815-4Published: 12 December 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXV, 896
Number of Illustrations: 6 b/w illustrations, 5 illustrations in colour
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution