Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Editors: Obal, Michael W., Krey, Nina, Bushardt, Christian (Eds.)
Free Preview- Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Identifies novel marketing ideas and explores the "engagement era" of marketing
- Includes contributions related to marketing strategy, consumer behavior and quantitative modeling
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- About this book
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
- Table of contents (256 chapters)
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Instilling a Desire to Learn: The Importance of a Well Designed Course
Pages 1-2
Roggeveen, Anne L.
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Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse
Pages 3-3
Haugtvedt, Curtis P.
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Curricular Innovations at the Intersection of Subsistence and Sustainability
Pages 5-7
Viswanathan, Madhu
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Mental Imagery and Its Determinants as Factors of Consumers Emotional and Behavioral Responses: Situation Analysis in Online Shopping
Pages 9-10
Lao, Aurély
-
Online International Outshopping Experience: Proposition of a Research Model
Pages 11-12
Boeuf, Benjamin (et al.)
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How Can an Assortment Be Reduced Without Changing the Perception of Variety? A Study of the Isolated Effects of Assortment Breadth and Depth
Pages 13-14
Piris, Yolande
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An Interactive Session with Top Reviewers
Pages 15-16
Ingene, Charles (et al.)
-
Global Growth in International Sport: A Niche Portfolio Strategy
Pages 17-18
Cobbs, Joe (et al.)
-
Practices of Business Sustainability: Models and Cases
Pages 19-20
Svensson, Göran (et al.)
-
Videos for Marketing and Patient Education on Chinese Hospitals’ Web Sites
Pages 21-32
Huang, Edgar (et al.)
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Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites
Pages 33-33
Huang, Edgar (et al.)
-
When Does the Value of Compensation Matter in Service Recovery?
Pages 35-40
Bambauer-Sachse, Silke (et al.)
-
Re-engineering the Brand Portfolio Following Mergers and Acquisitions (M&A): A Conceptual Framework
Pages 41-46
Rahman, Mahabubur (et al.)
-
Investigating Global and Traditional Hispanic Culture in Hispanic TV Advertisements
Pages 47-48
Oyedele, Adesegun
-
Is Our Understanding of Other-Emerging Markets Blurred by Bric-focused Market Characteristics? Sheth Revisited
Pages 49-50
Oyedele, Adesegun
-
An Examination of Cultural Influences in Green Environmental Behaviour in India and the United States
Pages 51-52
Gammoh, Bashar S. (et al.)
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Developing a Brand Talkativeness Scale
Pages 53-56
Michaelidou, Nina (et al.)
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Oops! I Did It Again: Are Some Firms Less Likely to Encounter a Product-Harm Crisis?
Pages 57-57
Kashmiri, Saim (et al.)
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The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions
Pages 59-62
Siamagka, Nikoletta-Theofania (et al.)
-
The Impact of Other-Focused Loyalty Program on Hedonic Consumption and Emotional Branding: Implications for Cross-Cultural Study
Pages 63-67
Chun, Wootae
-
Main Psychological Sequence of Responses Linked to the Consumer’s Use of an e-Vendor’s Recommender
Pages 69-70
Martínez-López, Francisco J. (et al.)
-
Rival Team Influence on Team Identification and Cause-Related Sports Marketing
Pages 71-72
Nichols, Bridget Satinover (et al.)
-
A Meta-Analysis on Export Promotion Programs: New Outcomes
Pages 73-73
Coudounaris, Dafnis N.
-
International Marketing Capabilities: The Roles of Organizational Un-inertia and Strategic Flexibility
Pages 75-75
Asseraf, Yoel (et al.)
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Luxury Branding in Emerging Markets
Pages 77-77
Stiehler, Beate (et al.)
-
On the Service Quality and Satisfaction Relationship: The Moderating Role of Consumer Entitlement
Pages 79-80
Zboja, James J. (et al.)
-
Students’ Flow Experiences in Virtual Learning Environments: A Consumer Behaviour Perspective
Pages 81-82
Esteban-Millat, Irene (et al.)
-
Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inferences
Pages 83-88
Shang, Jingzhi (et al.)
-
Mobile Phone Satisfaction: An Examination of Antecedents and Consequences
Pages 89-90
Yazdanparast, Atefeh (et al.)
-
Cultural Differences in Consumer Response to Nostalgic Advertising: An Extended Abstract
Pages 91-91
Merchant, Altaf (et al.)
-
The Influence of Sales Force Technology Use on Performance: The Study of Mediating and Moderating Effects
Pages 93-94
Rodríguez, Rocío (et al.)
-
Make Them Pay! Understanding Consumer Participation in Crowdfunding
Pages 95-96
Boeuf, Benjamin (et al.)
-
A Scale for Measuring Consumers’ Ethical Perceptions of Social Media Research
Pages 97-100
Michaelidou, Nina (et al.)
-
Governance Strategy for the Social Relationships Between Alumni and Their Alma Mater
Pages 101-102
Min, Junhong (et al.)
-
Beyond Information: How Consumers Use Online Reviews to Manage Social Impressions
Pages 103-104
Pongpatipat, Chatdanai (et al.)
-
An Empirical Investigation of Specific Uncertainties in the Distribution of Products from Renewable Resources
Pages 105-106
Ludorf, Sebastian (et al.)
-
Choosing a Mode of Political Marketing Strategy: Voter or Brand Identity Orientation
Pages 107-107
Weber, T. J.
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Look Once, Look Twice: Measuring the Effects of Advertising Polysemy on Branding
Pages 109-113
Arora, Anshu Saxena (et al.)
-
How Delisting All National Brands in a Given Assortment Impacts on Consumers’ Store Switching Intentions
Pages 115-116
Gázquez-Abad, Juan Carlos (et al.)
-
The Effect of Market Orientation on Performance of Private Hospitals: The Pivotal Role of the Marketing Function
Pages 117-117
Tengilimoglu, Dilaver (et al.)
-
Weekly Wine Consumption and Consumer Response to Price Information
Pages 119-120
Priilaid, David (et al.)
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I Want to ‘Share’ This Sexy Ad But My Boss Is Watching: Investigation into Behavior Associated with the Online Multiple Audience Problem
Pages 121-126
Marder, Ben (et al.)
-
Curve45: An Inflection-Point-Bound Function
Pages 127-128
Dickinson, John R.
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Marketing Competencies Based M&A Framework
Pages 129-130
Hua, Wei
-
Customer Acquisition and Customer Retention in a Monopolistically Competitive Industry
Pages 131-132
Lianos, Gerasimos (et al.)
-
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
Pages 133-134
Rejón-Guardia, Francisco (et al.)
-
What Are Product Bundles and How to Bundle Products
Pages 135-139
Chang, Kuei-Feng (et al.)
-
Applying ISM to Construct a Value-Based Decision Model
Pages 141-146
Chang, Kuei-Feng (et al.)
-
It Is Counterfeits that Consumers Love!? Exploring the Phenomenon in the Digital Environment
Pages 147-148
Stoettinger, Barbara (et al.)
-
Investigating Overall Restaurant Image: Generalizing the Triggering Mechanism to Multiple Casual Sit Down Restaurants
Pages 149-154
Espinosa, Jennifer A. (et al.)
-
App Engagement: The Influence of Intrinsic and Extrinsic Motivation on Downloading Apps
Pages 155-156
Alhidari, Abdullah
-
Toward an Understanding of Ethnic Consumers’ Conservation Behavior: The Case of Hispanics
Pages 157-162
Segev, Sigal
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The Role of Competition in the Service Encounter: The Loyal Consumer Perspective
Pages 163-163
Chen, Shu-Ching
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Chutzpah and Its Linkage to Marketing Innovation, and Performance
Pages 165-165
Efrat, Kalanit (et al.)
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Making Choices for a Sequence of Healthy and Unhealthy Options
Pages 167-172
Biswas, Dipayan (et al.)
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The Effectiveness of Comparative Advertising: Examining Consumers’ Perspectives in Different Cultures
Pages 173-178
Muk, Alexander (et al.)
-
How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-Related Outcomes
Pages 179-179
Chen, Yen-Chun (et al.)
-
Can’t Live Without Smartphones: Device Attachment as a Dual Route Process Promoting Consumer Loyalty
Pages 181-182
Lee, Crystal T. (et al.)
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Entertainment Orientation and Salesperson Relationship Performance
Pages 183-183
Rodriguez, Michael (et al.)
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Towards the Re-conceptualisation and Measurement of Services Brand Identity
Pages 185-190
Pareek, Vandana (et al.)
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Examining the Role of Employee-Brand Value Congruence in Internal Brand Management
Pages 191-192
Xiong, Lina (et al.)
-
‘Yo Krispy Kreme, I Don’t ‘Like’ Your Donuts’: An Empirical Investigation into Complaint Management in the Context of Social Media
Pages 193-197
Shakerin, Golbahar (et al.)
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Where/How Does Marketing Fit? What Is Marketing’s Place in the Firm and Within the Family of Business Disciplines?
Pages 199-202
Clark, Terry (et al.)
-
Salesperson-Manager Role-Relationship and Its Impact on Salesperson Performance: A Relational Identity Approach
Pages 203-203
Agnihotri, Raj (et al.)
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Celebrating the Pleasure Seekers: A Centenarian Faces the YouTube Generation
Pages 205-210
Archer-Brown, Chris (et al.)
-
The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities
Pages 211-212
Gretry, Anaïs (et al.)
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When 3 Price Components Are Fairer Than 2 or 4: Consumers’ Reactions to Price Increases in Tariff Schemes
Pages 213-214
Cziehso, Gerrit (et al.)
-
Knowledge Creation and Firm Performance: The Role of Process Integration in Collaborative Relationships
Pages 215-216
Graham, Kenneth W. (et al.)
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The Role of Social-Interactive Engagement and Social Identity in the Development of Brand Love Through Facebook Fan Page
Pages 217-218
Vernuccio, Maria (et al.)
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Psychological Ownership: A Concept of Value to the Marketing Field
Pages 219-224
Kirk, Colleen P. (et al.)
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Retail Intimidation
Pages 225-225
Landers, V. Myles (et al.)
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Building Brand Equity Through Combined Communicational Effects
Pages 227-228
Boeuf, Benjamin
-
Consumer Over-Engagement: A Foundational Investigation of Sport Consumption Addiction
Pages 229-233
Aiken, K. Damon (et al.)
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Developments in Research on Pricing on the Internet
Pages 235-236
Kukar-Kinney, Monika (et al.)
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Sponsors Courting Tennis Fans: Visual Processing and Need for Cognition in Evaluating Event Sponsorship
Pages 237-238
Close, Angeline G. (et al.)
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Retailer Brand Equity: Conceptualization and Measurement
Pages 239-240
Troiville, Julien (et al.)
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Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation
Pages 241-241
Pelletier, Mark (et al.)
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Information Search in an Era of Connected Consumers
Pages 243-244
Shah, Purvi (et al.)
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Will Cigarette Plain Pack Work? An Exploratory Study in the UK
Pages 245-251
Aroean, Lukman (et al.)
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A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior
Pages 253-253
Karimi, Sahar (et al.)
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Humor Styles of Hispanic and Caucasian Women: Findings on a Dating Website
Pages 255-255
Wang, Valerie
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Dynamic Pricing and Brand Image
Pages 257-258
Gironda, John
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When Sport Fans Disengage: A Structured Abstract
Pages 259-263
Martin, Leanne (et al.)
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Antecedents and Anti-Counterfeiting Tactics That Influence Consumer Complicity
Pages 265-265
Chaudhry, Peggy E. (et al.)
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Shifting Sands: Observing Academic Workloads Over Time
Pages 267-271
Dobele, Angela R. (et al.)
-
Religious Values as a Predictor of Sustainable Consumption Behaviors: A Cross-Cultural Comparison
Pages 273-278
Kahle, Lynn R. (et al.)
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I Hope, I Desire, but Can I Achieve My Goal: A Self-Regulation Model of Weight Control
Pages 279-280
Wu, Jiayun (Gavin) (et al.)
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Toward a Media-Neutral Conceptualization of Ambient Communication
Pages 281-281
Biraghi, Silvia (et al.)
-
The Mediating Roles of Brand Engagement and Brand Psychological Ownership in Brand Co-creation
Pages 283-296
Chang, Aihwa (et al.)
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Behavioral Targeting in Health Care Marketing: Uncovering the Sunny Side of Tracking Consumers Online
Pages 297-297
Kes, Isabelle (et al.)
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Experiencing the Place and Drinking Its Wine: How Does Attitude Toward Place Transfer to Its Products?
Pages 299-300
Rattanapituk, Sirirat (et al.)
-
Adapting Communication Messages to Reward and Punishment Sensitivity of Targeted Audiences in Fighting Obesity
Pages 301-305
Petit, Olivia (et al.)
-
The Relative Contribution of Love and Trust Toward Customer Loyalty
Pages 307-307
Chen, Shu-Ching
-
Post-purchase Drama: Do the Retailers Lose from Girls Gone Wild in Fast Fashion Environments?
Pages 309-310
Cook, Sasikarn Chatvijit (et al.)
-
Customer Expectation of Out-of-Stocks in an Omni-Channel Context: A Call for Supply Chain Management Research
Pages 311-312
Peinkofer, Simone (et al.)
-
A Cross-National Study on Culture and Perceived Service Quality: A Multi-Dimensional, Hierarchical Framework
Pages 313-314
Chung, Sean (et al.)
-
Do We Exactly Know Entertainment? Demystifying the Lines of Entertainment Marketing
Pages 315-326
Rehman, Varisha
-
Make Brand Love, Not War: The Power of Combining Explicit and Implicit Brand Attitude Measurement to Detect Brand Affection
Pages 327-327
Langner, Sascha (et al.)
-
Friend or Foe? A Small Business Success Story of Collaborating with Competitors Using Social Media
Pages 329-339
Black, Hulda G. (et al.)
-
Brands Can Make Consumers Happy! Developement of a Scale to Measure Brand Happiness
Pages 341-342
Schnebelen, Stefanie (et al.)
-
A Review of Brand Love: Conceptual Considerations and Their Relevance for Business
Pages 343-348
Schlobohm, Sarah (et al.)
-
Power of Brands in Recalling Nostalgic Memories Among Young Adults: An Exploratory Study
Pages 349-354
Ratnayake, Nilanthi (et al.)
-
Brand Love of Employees: What Is It? How Is It Affected? Does It Drive Employee Brand Behavior?
Pages 355-359
Holzer, Matthias (et al.)
-
Creating Passionate Love Through Rational Value: A Moderated Mediation Analysis Considering Identification and Relationship Duration
Pages 361-373
Huber, Frank (et al.)
-
The Effect of Private Labels’ Image on Retailer’s Brand Image
Pages 375-376
Brandstaetter, Marion (et al.)
-
Consumers Helping Consumers; The Role of Psychological Need Fulfillment in an Online Reviewer Community
Pages 377-378
Mosteller, Jill (et al.)
-
Identifying Compulsive Buyers: An Examination of Existing Scales from the Perspective of Medical Practitioners
Pages 379-384
Martínez-Novoa, Lorraine M. (et al.)
-
Through the Looking-Glass: Reflections on the Role of Consumption in the Journey to Motherhood
Pages 385-390
Brown, Victoria (et al.)
-
Online Product Ratings: Dynamic Trends and Diagnosticity Assessment Explanation
Pages 391-391
Wang, Fang (et al.)
-
Toward an Understanding of Consumer Feedback in the Online Environment: Does Managerial Participation Help?
Pages 393-398
Sharpe, Stacey (et al.)
-
Developing a Returns Competency: The Influence of Collaboration and Information Technology
Pages 399-400
Morgan, Tyler R. (et al.)
-
Co-branding Strategies of High-Tech Products and Luxury Brands: A Cross-Cultural Perspective
Pages 401-402
Lado, Nora (et al.)
-
From Outsourcing to Insourcing Brand Management: How Networking Helps SMEs to Become More Brand-Oriented?
Pages 403-404
Hirvonen, Saku
-
Service Quality Perception and Casino Player Loyalty
Pages 405-410
Prentice, Catherine
-
Information Sharing Always Helps Team Decisions? The Hidden Profile Condition
Pages 411-411
Xiao, Yazhen (et al.)
-
Relationship Marketing in High Technology Based SMEs: A Customer Perspective
Pages 413-425
James, Juli (et al.)
-
“Don’t Drink and Drive”: Can Sensory and Experiential Factors Influence Effectiveness of Alcohol Warning Messages?
Pages 427-431
Szocs, Courtney (et al.)
-
How to Catch the Generation Y: Identifying Eco-Innovators Among Young Customers
Pages 433-434
Soyez, Katja (et al.)
-
Design Effects on Findings in Simulations Comparing Formative and Reflective Measurement Specifications
Pages 435-436
Franke, George R. (et al.)
-
The Impact of Market Orientation on Boundary-Spanning Employees
Pages 437-437
Askew, Matthew A. (et al.)
-
Social Media and Customer Engagement: Dyadic Word-of-Mouth
Pages 439-439
Hallock, William B. (et al.)
-
An Empirical Investigation of Remote Mobile Payment Adoption
Pages 441-442
Slade, Emma (et al.)
-
Do Learning-Oriented Organizations Develop More Competitive Products? A Project-Level Exploration
Pages 443-443
Dursun-Kilic, Türkan (et al.)
-
Trust, Conflicts, and Orientation Interact in Measuring Export Performance
Pages 445-445
Efrat, Kalanit
-
Empowering Female Entrepreneurs Through Social Media: A Conceptual Model
Pages 447-448
Ajjan, Haya (et al.)
-
Drivers of Inter-organizational Trust in Buyer-Seller Relationships: A fsQCA Analysis
Pages 449-450
Ashnai, Bahar (et al.)
-
Consumers’ Role in Value Co-creation Through Participation and Knowledge: A Healthcare Perspective
Pages 451-451
Tran, Joanne M.
-
Consumer-Brand Engagement: Toward a Comprehensive Theoretical Framework
Pages 453-453
Graffigna, Guendalina, Ph.D. (et al.)
-
Less Risk, More Fun? The Role of Ownership Risk Perception for Access-Based Service Value Perception and Usage
Pages 455-456
Schaefers, Tobias (et al.)
-
Extended Stakeholder Orientation: Influence on Innovation and Firm Performance
Pages 457-458
Patel, Vijay K. (et al.)
-
Understanding B2B Relationships Between an Open-Source Firm and Application Developers: Sharing Profits from Applications and In-Application Advertisements
Pages 459-459
Fukawa, Nobuyuki (et al.)
-
Not All Image the Same: Institutional Antecedents and Brand Implication of Country Image
Pages 461-461
(Jeccy) Ma, Jieqiong (et al.)
-
Relationship Commitment and Trust in Inter-organizational Networks
Pages 463-464
Davey, Kimberly S. (et al.)
-
Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty
Pages 465-466
Leary, R. Bret (et al.)
-
Pronouns and Pro Sports: The Linguistics Behind Social Media Marketing
Pages 467-467
Lee, Christopher (et al.)
-
The Role of Gender in Co-branding Strategies of Hi-Tech Brands and Luxury
Pages 469-470
Lado, Nora (et al.)
-
Consumer Involvement in Nutrition: The Effect of Regulatory Focus
Pages 471-472
Pillai, Kishore Gopalakrishna (et al.)
-
What Drives Anti-brand Community Behaviours: An Examination of Online Hate of Technology Brands
Pages 473-477
Dessart, Laurence (et al.)
-
Compulsive Buying Behavior: Relationship with Impulse Buying and a Proposed Model of Antecedents
Pages 479-479
Darrat, Aadel A.
-
Moderating Effects of Psychic Distance on the Gaps Model of Service Quality
Pages 481-483
Frechette, Michael (et al.)
-
Towards a New Hierarchy of Personal Values: Activating Values in Biculturals Through Language
Pages 485-485
Pantoja, Felipe (et al.)
-
Reestablishing Intrapersonal Balance Through Restoration: An Integrated Framework to Escape Dissonance
Pages 487-488
Krey, Nina
-
Brand Orientation and Service Quality in Online and Offl ine Environment: An Empirical Examination
Pages 489-489
Casidy, Riza
-
Saturated Nation in Social Networking Sites; An Examination of the Negative Effect of Facebook’s Brand Communities on Brand-Consumer Relationship
Pages 491-494
Ramadan, Zahy (et al.)
-
Decomposing Risk Perceptions in Inter-organizational Settings
Pages 495-496
Paluch, Stefanie (et al.)
-
Improving the Effectiveness of Nutritional Labeling: The Role of Color
Pages 497-497
Pantoja, Felipe (et al.)
-
This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation
Pages 499-499
Camara Rossi, Patricia (et al.)
-
Understanding Conditions of Sales Force Frustration
Pages 501-502
Leischnig, Alexander (et al.)
-
White Lies and Pardons: The Role of Consumer Forgiveness in Relationships with Service Providers
Pages 503-503
Lehnert, Kevin (et al.)
-
Student Perceptions on Classroom to Corporation Transitional Marketing Activities
Pages 505-508
Schee, Brian A. Vander
-
The Relationship Between Materialism and Environmental Consciousness: A Multilevel Analysis
Pages 509-509
Felix, Reto (et al.)
-
Network Development: An Exploration of a Collector Community
Pages 511-512
Athwal, Navdeep (et al.)
-
A Little Bit Goes a Long Way: How Hotels Increase Loyalty from Social Media Communication
Pages 513-514
Berezan, Orie (et al.)
-
Control Creates Comfort: The Importance of Proactive Response to Privacy Concerns
Pages 515-516
Krishen, Anjala S. (et al.)
-
Proposition of a Retailer Brand Equity Metric
Pages 517-517
Troiville, Julien (et al.)
-
Uh-Oh, Tiger Is in Trouble: Empirical Analysis of Consumers’ Moral Reasoning Strategies and Their Implications for Endorsed Brands
Pages 519-520
Lee, Joon Sung (et al.)
-
Price Match Guarantees: A Conceptual Examination
Pages 521-521
Darrat, Mohamad A.
-
An Investigation on the Role of Disruptive Technology Adoption on New Product Market Performance and Launch Timeliness
Pages 523-524
Obal, Michael (et al.)
-
Towards Understanding Buyer Insecurity and the Moderating Effect of Emotional Intelligence on Relationship Quality
Pages 525-526
Chaker, Nawar (et al.)
-
Managing Disruptive Change in Channel Relationships
Pages 527-527
Harmeling, Colleen M. (et al.)
-
The Effects of Personality Traits on Social Media Involvement and Electronic Word of Mouth
Pages 529-529
Randrianasolo, Arilova (et al.)
-
Testing the Concepts of Market Mavenism and Opinion Leadership in China
Pages 531-531
Zhang, Jie (et al.)
-
Z[oo]ming in…How Brand Love and Sense of Community: Contribute to the Success of Zumba®
Pages 533-537
Berry, Reanna (et al.)
-
The Meaning Transfer Process in Celebrity Endorsements: A Quantitative Exploration
Pages 539-544
Roy, Subhadip (et al.)
-
An Eclectic Framework for Sustainability Reports: Implications for Socially Responsible Investors
Pages 545-545
Yang, Jie (et al.)
-
The Impact of Face and Self-construal on SST and Interpersonal Service Orientations
Pages 547-551
Caramba-Coker, Fiona, M.S. (et al.)
-
Determinants of Corporate Social Responsibility Disclosure Strategies: A Fresh Perspective
Pages 553-557
Simmons, J. M.
-
Consumer Online Brand Engagement and Brand Equity Creation: An Empirical Research on the Italian Luxury Fashion Brands
Pages 559-559
Cantone, Luigi (et al.)
-
How Social Media Marketing Efforts Influence Brand Equity Creation and Its Consequences: The Case of Luxury Brands
Pages 561-561
Manthiou, Aikaterini (et al.)
-
The Relationships of Cognition, Playfulness, Enjoyment and Identity Expression in Computer Gaming
Pages 563-563
Aroean, Lukman
-
Service Failures as Value Co-destruction Moments
Pages 565-565
Skourtis, George (et al.)
-
Beyond the Sponsor Recall and Recognition: The Role of Sponsorship-Linked Communications on Creating Brand Attitude and Purchase Intention
Pages 567-568
DeGaris, Laurence (et al.)
-
Engaging Inexperienced Salespeople to Work Hard to Be Lucky: Towards the Attribution of Sales Performance to Luck
Pages 569-570
Bon, Joël
-
Protecting the Franchise Brand in the Age of Social Media
Pages 571-572
Shin, Hyunju (et al.)
-
Emotional Ads: Which Efficiency Toward Older Persons?
Pages 573-574
Safraou-Ouadrani, Imen (et al.)
-
Inductive and Deductive Models of Customer-Based Brand and Organizational Identification
Pages 575-575
Wolter, Jeremy S.
-
Indianapolis: Leveraging the Sports Strategy
Pages 577-580
Gladden, Jay
-
Firm Capabilities and Growth: The Moderating Effect of Market Conditions
Pages 581-582
Feng, Hui (et al.)
-
Online Brand Communities: There Is More Than Oneway to Drive Consumers’ Online Brand Identity and Interactivity
Pages 583-588
Kelley, James B., Ph.D. (et al.)
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Fashion Impulse Purchasing: The Role of Brand Love, Fashion Involvement and Hedonic Consumption Tendency
Pages 589-590
Liapati, Georgia (et al.)
-
Online Consumption Community Membership: The Role of Sense of Community and Social Identity
Pages 591-601
Hartley, Phillip
-
Engaging Customer Preference Through Trade Credit: An Investigation of the Impact of Payment Terms on Brand Equity
Pages 603-604
Bon, Joël (et al.)
-
The Perspective of Small Retailers on Sustainability: An Exploratory Study for Scale Development
Pages 605-609
Sams, Doreen (et al.)
-
From Customer Engagement to the Customer Journey: Understanding the Drivers of Engagement in B2C and B2B Environments
Pages 611-614
Altounian, David (et al.)
-
Worse than Bad: Inferences About Product Quality from Memory
Pages 615-615
Simonyan, Yvetta (et al.)
-
The Big Data Hierarchy: A Multi-stage Perspective on Implementing Big Data
Pages 617-617
Sleep, Stefan (et al.)
-
Advancing Stakeholder Marketing Through Resource-Based Theory
Pages 619-619
Kull, Alexander J. (et al.)
-
The Influence of Spatial Position of Price Sequences on Choice and Value Perceptions
Pages 621-621
Romero, Marisabel (et al.)
-
Money Matters: How Red Versus Black Prices Impact Savings Perception Under Financial Scarcity
Pages 623-623
Nguyen, Carlin
-
Bottom of the Pyramid, Marketing and Global Markets: Multidisciplinary Discourses and Emerging Literature
Pages 625-626
Anwar, Syed Tariq
-
Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behavior in the Fine Art Market
Pages 627-627
Bal, Anjali (et al.)
-
Going Under the Needle for Your Brand: Tattooing as the New Market Medium
Pages 629-630
Bal, Anjali (et al.)
-
Going Under the Needle for Your Brand: Tattooing as the New Market Medium
Pages 631-631
Rains, Samantha (et al.)
-
Infusing Personality to Brands: The Key Influence of SME Owner/Managers
Pages 633-634
Centeno, Edgar (et al.)
-
Leveraging Synesthesia for Novel Idea Generation
Pages 635-635
Flores, Felix A.
-
Create or Appropriate? Strategic Alignment Preference in Incumbent-New Venture Alliances and Innovation Outcomes
Pages 637-638
Morgan, Todd (et al.)
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Team Trust and Team Learning in New Product Development Projects
Pages 639-640
Lynn, Gary S. (et al.)
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Influence of Behavioral Integration Within Top Management Teams and Board Control on Market Orientation, Innovation, and Firm Performance
Pages 641-642
Ramachandran, Indu (et al.)
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I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership
Pages 643-645
Kirk, Colleen P. (et al.)
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Brands: What’s Love Got to Do with It?
Pages 647-657
Paswan, Audhesh (et al.)
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The Role of Online Social Interaction in the Recommendation of a Brand Community
Pages 659-664
Veloutsou, Cleopatra (et al.)
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Nonprofit Advertising and Persuasive Messages
Pages 665-666
Steenburg, Eric
-
How Resistance to Change Affects on Brand Loyalty in Consumables Market
Pages 667-668
Kuikka, Anna (et al.)
-
Do/Feel Good: Health Risk Display Formats and Decision-Making
Pages 669-676
Dara, Ilgım (et al.)
-
Does Firm Strategic International Orientations Synergize?
Pages 677-678
Gnizy, Itzhak (et al.)
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Conceptualizing and Operationalizing the Reverse Internationalization Phenomena of Firms
Pages 679-680
Gnizy, Itzhak (et al.)
-
Brand to Brand: Consumer Evaluations of Spillover Effects in Interbrand Communications
Pages 681-681
Ross, Spencer M. (et al.)
-
Review of Research on CSR in International Marketing: 1993–2013
Pages 683-684
Eteokleous, Pantelitsa P. (et al.)
-
United We Shop! Chinese Consumers’ Online Group Buying
Pages 685-686
Zhang, Jie (et al.)
-
Expressions of (Dis)Respect: Understanding Respect in a Consumer Context
Pages 687-688
Bourassa, Maureen (et al.)
-
We Clapped for the Hologram: Authenticity in Experiential Consumption
Pages 689-689
Ross, Spencer M. (et al.)
-
Understanding Consumers’ Brand Aspiration: A Scale Development and Validation
Pages 691-692
Sreejesh, S. (et al.)
-
Evaluating the Role of Positive Emotions and Character- Brand Interaction on Implicit Attitudes for Brand Placement Effectiveness
Pages 693-698
Kumar, Anvita (et al.)
-
The Use of Social Media Tools in the Sales Organization: Individual, Organizational, and Customer–Related Antecedents
Pages 699-702
Guesalaga, Rodrigo (et al.)
-
How Mobile Shopping Affects Customer Purchase Behavior: A Retailer’s Perspective
Pages 703-704
Wang, Rebecca Jen-Hui (et al.)
-
The Effects of Online Negative Word-of-Mouth: An Empirical Study
Pages 705-717
Kim, Su Jung (et al.)
-
Salespeople and the Verification Process: The Critical Role Salespeople Can Play in Firm Verification Strategies
Pages 719-719
Lastner, Matthew M. (et al.)
-
Is There Such a Thing as Reverse Psychology?
Pages 721-722
Hajjat, Fatima
-
Scientometric Analysis of Marketing Theoreticians
Pages 723-724
Zuberi, Mel F. (et al.)
-
Strategic Trade-offs in Hotel Best Rate Guarantees
Pages 725-729
Baker, Bradley
-
Investigating the Drivers that Determines Brand Loyalty: A Study of the Experience-Commitment-Loyalty Construct
Pages 731-736
Maheshwari, Vishwas (et al.)
-
Does Sexual Humor Work on Mars, but Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands
Pages 737-737
Mayer, James Mark (et al.)
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Contingent Effects of Humor Type and Cognitive Style on Consumer Attitudes
Pages 739-751
Mayer, James Mark (et al.)
-
The Efficacy of Sexualized Female Models in Young Adult-Male Oriented Cigarette Advertising
Pages 753-766
Mayer, James Mark (et al.)
-
A Structural Equation Modeling-Based Examination of the Private Label Brand (PLB) Consumer Evaluation Process
Pages 767-780
Mayer, James Mark
-
How Social Media Works: Using Web Analytics
Pages 781-782
Kim, Kyungok Kacy (et al.)
-
Cultural Appropriation of Death Celebrations: The Case of Halloween
Pages 783-784
Albinsson, Pia A. (et al.)
-
Sports Sponsorship Effectiveness: The Impact of Transformational Consumption Experiences
Pages 785-785
Harmeling, Colleen (et al.)
-
Ingredient Brand Versus Host Brand in Smartphone Market
Pages 787-788
Polat, Volkan (et al.)
-
Cross-Cultural Issues in Sales Behavior Research
Pages 789-793
Deitz, George (et al.)
-
Use of Consumers with Disabilities in Advertising: A Proposal for Research
Pages 795-800
Bailey, Ainsworth Anthony (et al.)
-
From Product-Market Data to Business Intelligence: Marketing Pioneers Who Engaged Their Clients
Pages 801-801
Gross, Andrew
-
The Impacts of Brand Cohesiveness and Similarity in Feedback Extension Effects
Pages 803-804
Chang, Joseph W. (et al.)
-
Radical Innovation, Technological Orientation, and New Product Development Performance
Pages 805-806
Srivastava, Prashant (et al.)
-
The Customer Fishbowl: Strategic Approaches to Customer Privacy
Pages 807-808
Thompson, Frauke Mattison (et al.)
-
The Effect of Brand Crisis on Consumer’s Response: The Moderating Roles of Brand Associations and Brand-Customer Relationship Strength
Pages 809-810
Jeon, Jung Ok (et al.)
-
Paying More for Victoria than Tonya: The Moderating Effect of Brand Anthropomorphism on Phonetic Symbolism
Pages 811-811
Reavey, Brooke (et al.)
-
Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach
Pages 813-818
Grigoriou, Nicholas (et al.)
-
Comparative Evaluation and Framing: How Price-Quality Relationship Is Vulnerable to Attribute Framing
Pages 819-819
Erguncu, Selin
-
Prioritizing Retail CSR Strategies: Developing and Applying the Kano Approach
Pages 821-822
McGoldrick, Peter J. (et al.)
-
A Content Analysis of Texting and Driving Danger Advertisements
Pages 823-824
Hood, Karen M.
-
Managing Crisis Overseas: An Explorative Analysis of Apple’s Warranty Crisis Communication in China
Pages 825-830
Gai, Lili
-
Exploring the Concept of Celebrity Brands Amongst College Students
Pages 831-831
Kowalczyk, Christine M. (et al.)
-
Internal Marketing, Retail Employee Commitment, and Employee Response to Retail Theft: An Exploration
Pages 833-838
Bailey, Ainsworth Anthony (et al.)
-
A Qualitative View of Hailers: Retail Salespeople Near the Entrance of Retail Stores
Pages 839-844
Musgrove, Carolyn (Casey) F. (et al.)
-
Relationship Marketing and the Patient Physician Relationship
Pages 845-847
Kay, Mark J.
-
Healthcare Resort: An Integrated Approach to Re-model Healthcare Services
Pages 849-850
Wang, Yawei (et al.)
-
What Motivate Consumers to Participate in Online Communities: A Critical Review of Extant Knowledge
Pages 851-852
Zhuang, Weiling (et al.)
-
An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures
Pages 853-853
Sen, Kabir Chandra (et al.)
-
The Effect of Prices on the Prescription Behavior of Pharmaceuticals
Pages 855-856
Kalyanaram, Gurumurthy (et al.)
-
A Modified RFMI Framework and Strategic Implications for Analyzing VIP Customers in Logistics Companies: A Case Study of Jiaji Co. Ltd. in China
Pages 857-858
Gan, Weihua (et al.)
-
Emotional Capital: The Missing Link Between Social Media Usage and Customer Relationship Performance
Pages 859-860
Xu, Zhenning (et al.)
-
The Heterogeneous Market Dynamics and New Product Success in the Web 2.0 Era: An Electronic Marketing Orientation Perspective
Pages 861-862
Xu, Zhenning (et al.)
-
Microfoundations of Ethical Marketing Decision Making
Pages 863-868
Alijani, Sharam
-
Is Proactive Cannibalization a Profitable Strategy? Preliminary Results and Implications for Future Research
Pages 869-874
Tournois, Laurent
-
Promoting Nation’s Soft Power: How U.S. and Korea Use Public Diplomacy in Nation Branding in Social Media
Pages 875-875
Han, Jiyoon Karen (et al.)
-
Table of contents (256 chapters)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
- Book Subtitle
- Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
- Editors
-
- Michael W. Obal
- Nina Krey
- Christian Bushardt
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
- Copyright
- 2016
- Publisher
- Springer International Publishing
- Copyright Holder
- Academy of Marketing Science
- eBook ISBN
- 978-3-319-11815-4
- DOI
- 10.1007/978-3-319-11815-4
- Hardcover ISBN
- 978-3-319-11814-7
- Softcover ISBN
- 978-3-319-79173-9
- Series ISSN
- 2363-6165
- Edition Number
- 1
- Number of Pages
- XXV, 896
- Number of Illustrations
- 6 b/w illustrations, 5 illustrations in colour
- Topics
