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Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Editors: Deeter-Schmelz, Dawn R. (Ed.)

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  • Includes the full proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
  • Offers cutting edge research and insights in the field of marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
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  • ISBN 978-3-319-11797-3
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Hardcover $179.00
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  • ISBN 978-3-319-11796-6
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Softcover $179.00
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  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: October 28, 2016
  • ISBN 978-3-319-38571-6
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About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Table of contents (200 chapters)

Table of contents (200 chapters)
  • Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers

    Pages 1-1

    Lindsay, Amber (et al.)

  • Evaluating Credence Service Quality: The Effects of Experience Service Failure and Trust

    Pages 2-2

    Tao, Kungpo

  • Perceived Control in Pricing and Service Strategies

    Pages 3-3

    Schmit, Dora

  • Implications of Remote Service Delivery on Customer Relationship Management: A Qualitative Study in a B2B-Setting

    Pages 4-4

    Paluch, Stefanie

  • Gift Card Meanings

    Pages 5-5

    Austin, Caroline Graham (et al.)

Buy this book

eBook $139.00
price for USA in USD
  • ISBN 978-3-319-11797-3
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $179.00
price for USA in USD
  • ISBN 978-3-319-11796-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.
Softcover $179.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: October 28, 2016
  • ISBN 978-3-319-38571-6
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
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Bibliographic Information

Bibliographic Information
Book Title
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Dawn R. Deeter-Schmelz
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-11797-3
DOI
10.1007/978-3-319-11797-3
Hardcover ISBN
978-3-319-11796-6
Softcover ISBN
978-3-319-38571-6
Series ISSN
2363-6165
Edition Number
1
Number of Pages
LV, 343
Additional Information
Originally published by the Academy of Marketing Science, Ruston, LA, 2010
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