Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Revolution in Marketing: Market Driving Changes

Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference

Editors: Spotts, Harlan E. (Ed.)

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  • Includes the full proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
  • Offers cutting edge research and insights in the field of marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
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  • ISBN 978-3-319-11761-4
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Hardcover $129.00
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Softcover $129.00
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  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: October 28, 2016
  • ISBN 978-3-319-38573-0
  • Free shipping for individuals worldwide. Please be advised Covid-19 shipping restrictions apply. Please review prior to ordering
  • Usually ready to be dispatched within 3 to 5 business days
About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Table of contents (122 chapters)

Table of contents (122 chapters)
  • Consumer Perceptions of Quality, Risk, and Value: A Conceptual Framework

    Pages 1-1

    Bicen, Pelin

  • The Price is Right! Or is It?

    Pages 2-2

    Karani, Komal Gyani

  • Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence

    Pages 3-3

    Bóveda-Lambie, Adriana M.

  • Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

    Pages 4-4

    Saran, Anshu (et al.)

  • Do Other Customers Matter? Examining The Impact of Other Customers In Retail/Service Settings

    Pages 5-5

    Zhang, Jingyun (Kay)

Buy this book

eBook $99.00
price for USA in USD
  • ISBN 978-3-319-11761-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • Immediate eBook download after purchase and usable on all devices
  • Bulk discounts available
Hardcover $129.00
price for USA in USD
Softcover $129.00
price for USA in USD
  • Customers within the U.S. and Canada please contact Customer Service at +1-800-777-4643, Latin America please contact us at +1-212-460-1500 (24 hours a day, 7 days a week). Pre-ordered printed titles are excluded from promotions.
  • Due: October 28, 2016
  • ISBN 978-3-319-38573-0
  • Free shipping for individuals worldwide. Please be advised Covid-19 shipping restrictions apply. Please review prior to ordering
  • Usually ready to be dispatched within 3 to 5 business days
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Bibliographic Information

Bibliographic Information
Book Title
Revolution in Marketing: Market Driving Changes
Book Subtitle
Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
Editors
  • Harlan E. Spotts
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-11761-4
DOI
10.1007/978-3-319-11761-4
Hardcover ISBN
978-3-319-11760-7
Softcover ISBN
978-3-319-38573-0
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXXIII, 274
Additional Information
Originally published by the Academy of Marketing Science, Coral Gables, FL, 2006
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