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Managing Media Firms and Industries

What's So Special About Media Management?

  • Book
  • © 2016

Overview

  • Provides a survey of this comparatively new field of research specialization, from diverse perspectives and across key dimensions of management practice
  • Offers an accessible digest of the core literature important for understanding theoretical foundations
  • Highlights practical implications relevant for managers and students

Part of the book series: Media Business and Innovation (MEDIA)

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Table of contents (21 chapters)

  1. Scholarship and Distinction

  2. Business and Economics

  3. Products and Markets

Keywords

About this book

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Reviews

“This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice.” (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)

Editors and Affiliations

  • Media and Theatre, University of Tampere (UTA) School of Communication,, Tampere, Finland

    Gregory Ferrell Lowe

  • The University of Westminster Faculty of Media, Arts and Design, Northwick Park, United Kingdom

    Charles Brown

About the editors

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 – 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 – 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative  for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management.

Charles Brown is the creator and leader of the University of Westminster’s Masters in Media Management, which has been running since 2005. He has also led the development of the University’s new Masters in Global Media Business, a collaboration with the Communication University of China, to be delivered in both China and the UK. Charles Brown has been a media consultant and journalist for over 25 years and has worked with a wide range of media organisations in North America and Europe, advising on the development of strategy and contributing to the creation of digital products and services. Companies he has worked include the BBC, Home Box Office, Warner Home Video, Sanctuary Records, the Guardian, the Scotsman, the Producers Alliance for Cinema and Television, the European Commission and the Department of Trade and Industry. His research interests include emerging digital business models, the development of digital products and services, new aggregation and distribution techniques, regulation and policy, media economics and evolving approaches to the preservation and promotion of public interest and public service values in the media and content industries.
Charles Brown is a former president of EMMA.

Bibliographic Information

  • Book Title: Managing Media Firms and Industries

  • Book Subtitle: What's So Special About Media Management?

  • Editors: Gregory Ferrell Lowe, Charles Brown

  • Series Title: Media Business and Innovation

  • DOI: https://doi.org/10.1007/978-3-319-08515-9

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing Switzerland 2016

  • Hardcover ISBN: 978-3-319-08514-2Published: 31 August 2015

  • Softcover ISBN: 978-3-319-36339-4Published: 23 August 2016

  • eBook ISBN: 978-3-319-08515-9Published: 20 August 2015

  • Series ISSN: 2523-319X

  • Series E-ISSN: 2523-3203

  • Edition Number: 1

  • Number of Pages: X, 382

  • Topics: Media Management, Organization, Industrial Organization

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