National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Editors: Gázquez-Abad, J.C., Martínez-López, F.J., Esteban-Millat, I., Mondéjar-Jiménez, J.A. (Eds.)
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- About this book
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This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
- About the authors
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Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.
- Table of contents (18 chapters)
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Estimation of Product Category Sales’ Responsiveness to Assortment Size
Pages 3-15
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The Competition Effects of Lookalike Private Label Products
Pages 17-26
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How Assortment Composition Affects Consumers’ Intentions to Buy PL
Pages 27-37
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To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms
Pages 41-51
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Defensive Strategy Against a Private Label: Building Brand Equity
Pages 53-59
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Table of contents (18 chapters)
- Download Preface 1 PDF (104.3 KB)
- Download Sample pages 2 PDF (249.2 KB)
- Download Table of contents PDF (102 KB)
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Bibliographic Information
- Bibliographic Information
-
- Book Title
- National Brands and Private Labels in Retailing
- Book Subtitle
- First International Symposium NB&PL, Barcelona, June 2014
- Editors
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- Juan Carlos Gázquez-Abad
- Francisco J. Martínez-López
- Irene Esteban-Millat
- Juan Antonio Mondéjar-Jiménez
- Series Title
- Springer Proceedings in Business and Economics
- Copyright
- 2014
- Publisher
- Springer International Publishing
- Copyright Holder
- Springer International Publishing Switzerland
- eBook ISBN
- 978-3-319-07194-7
- DOI
- 10.1007/978-3-319-07194-7
- Softcover ISBN
- 978-3-319-07193-0
- Series ISSN
- 2198-7246
- Edition Number
- 1
- Number of Pages
- XI, 192
- Number of Illustrations
- 14 b/w illustrations
- Topics
