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National Brands and Private Labels in Retailing

First International Symposium NB&PL, Barcelona, June 2014

  • Conference proceedings
  • © 2014

Overview

Editors:
  1. Juan Carlos Gázquez-Abad

    1. Department of Economy and Business, University of Almeria Faculty of Business and Economics, Almeria, Spain

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  2. Francisco J. Martínez-López

    1. Dept. Business Administration, University of Granada Business School, Granada, Spain

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  3. Irene Esteban-Millat

    1. Estudios de Economía y Empresa, Open University of Catalonia, Barcelona, Spain

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  4. Juan Antonio Mondéjar-Jiménez

    1. Facultad de Ciencias Sociales, Universidad Castilla la Mancha, Cuenca, Spain

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Part of the book series: Springer Proceedings in Business and Economics (SPBE)

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Table of contents (18 papers)

  1. Front Matter

    Pages i-xi
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  2. Strategic Decisions

    1. Front Matter

      Pages 1-1
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    2. Estimation of Product Category Sales’ Responsiveness to Assortment Size

      • Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
      Pages 3-15

    3. The Competition Effects of Lookalike Private Label Products

      • Paul W. Dobson, Li Zhou
      Pages 17-26

    4. How Assortment Composition Affects Consumers’ Intentions to Buy PL

      • Juan Carlos Gázquez-Abad, Francisco J. Martínez-López
      Pages 27-37

  3. Branding

    1. Front Matter

      Pages 39-39
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    2. To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

      • Nicolas Ochoa, Julio Cerviño
      Pages 41-51

    3. Defensive Strategy Against a Private Label: Building Brand Equity

      • S. Chan Choi
      Pages 53-59

    4. All Hail the Brand! Why Brand Gravitas Really Does Matter

      • Justin Beneke, Emma Trappler
      Pages 61-70

    5. Spanish Food Private Labels Divergent Positioning and Common Drivers

      • Rafael Marañón, María Puelles
      Pages 71-79

  4. Consumer Behaviour

    1. Front Matter

      Pages 81-81
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    2. The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

      • Natalia Rubio Benito, Nieves Villaseñor Román, Maria Jesús Yagüe Guillén
      Pages 83-90

    3. Consumer Preferences for National Brands and Private Labels: Do Business Cycles Matter?

      • Eugene Jones
      Pages 91-101

    4. Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics

      • Mbaye Fall Diallo, Joseph Kaswengi
      Pages 103-111

    5. Do Men and Women Differ When Purchasing Private Label Goods?

      • María José Miquel, Eva María Caplliure, Carmen Pérez, Enrique Bigné
      Pages 113-120

    6. Consumers’ Preferences for Various Private Label and National Brand Food Products at Different Retailers in Potchefstroom, South Africa

      • Louise Wyma, Daleen van der Merwe, Alet C. Erasmus, Magdalena J. C. Bosman, Faans (H.S.) Steyn, Herman Strydom
      Pages 121-130

    7. Effects of Social Influence on Satisfaction with PL Brands in Thailand

      • Randall Shannon
      Pages 131-137
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Keywords

About this book

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

Editors and Affiliations

  • Department of Economy and Business, University of Almeria Faculty of Business and Economics, Almeria, Spain

    Juan Carlos Gázquez-Abad

  • Dept. Business Administration, University of Granada Business School, Granada, Spain

    Francisco J. Martínez-López

  • Estudios de Economía y Empresa, Open University of Catalonia, Barcelona, Spain

    Irene Esteban-Millat

  • Facultad de Ciencias Sociales, Universidad Castilla la Mancha, Cuenca, Spain

    Juan Antonio Mondéjar-Jiménez

About the editors

Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). PhD in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.

Bibliographic Information

  • Book Title: National Brands and Private Labels in Retailing

  • Book Subtitle: First International Symposium NB&PL, Barcelona, June 2014

  • Editors: Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-319-07194-7

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Springer International Publishing Switzerland 2014

  • Softcover ISBN: 978-3-319-07193-0Published: 26 June 2014

  • eBook ISBN: 978-3-319-07194-7Published: 10 June 2014

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XI, 192

  • Number of Illustrations: 14 b/w illustrations

  • Topics: Marketing, Sales/Distribution

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