Industrial Applications of Affective Engineering

1. Front Matter

   Pages i-xi

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2. Methodology

   1. Front Matter

      Pages 1-1

      PDF

   2. A Bio-Signal-Based Control Approach to Building a Comfortable Space

      • Junzo Watada, Chee Peng Lim, Yung-chin Hsiao

      Pages 3-18

   3. A New Social Emotion Estimating Method by Measuring Micro-movement of Human Bust

      • Eui Chul Lee, Mincheol Whang, Deajune Ko, Sangin Park, Sung-Teac Hwang

      Pages 19-26

   4. Affective Engineering in Application to Bi-Level Human Migration Models

      • Vyacheslav V. Kalashnikov, Nataliya I. Kalashnykova, Yazmín G. Acosta Sánchez, Vitaliy V. Kalashnikov Jr

      Pages 27-38

   5. Analysis and Evaluation of Business Signs Using Deviation Values

      • Masaaki Koyama, Yuki Takahashi, Hisao Shiizuka

      Pages 39-53

   6. Defining Design Subjects According to the Context in Which Problems Occur

      • Masami Maekawa, Toshiki Yamaoka

      Pages 55-66

   7. Design Management Strategy: A Case Study of an Affective Product

      • Kana Sugimoto, Shin’ya Nagasawa

      Pages 67-81

   8. Kansei as a Function of Aesthetic Experience in Product Design

      • Oluwafemi S. Adelabu, Toshimasa Yamanaka

      Pages 83-95

   9. Kawaii Rules: Increasing Affective Value of Industrial Products

      • Michiko Ohkura, Tsuyoshi Komatsu, Tetsuro Aoto

      Pages 97-110

   10. Modeling Emotional Evaluation of Traditional Vietnamese Aodai Clothes Based on Computer Vision and Machine Learning

       • Thang Cao, Hung T. Nguyen, Hien M. Nguyen, Yukinobu Hoshino

       Pages 111-122

   11. Near-Infrared Spectroscopy (NIRS) Analysis of Emotion When Reading e-Books with Sound Effects

       • Akira Nagai, Eric W. Cooper, Katsuari Kamei

       Pages 123-132

   12. The Effects of Culture on Users’ Perception of a Webpage: A Comparative Study of the Cognitive Styles of Chinese, Koreans, and Americans

       • Ying Dong, Kun-Pyo Lee

       Pages 133-151

3. Application

   1. Front Matter

      Pages 153-153

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   2. Backrest Designs in Meeting Chairs

      • Toshio Matsuoka, Hirokazu Kimura, Hiroyuki Kanai, Fusao Yasuda, Masaki Matsumoto

      Pages 155-166

   3. Branding Luxury Through Affective Value Case of Swiss Watch Industry

      • Shinichiro Terasaki, Shin’ya Nagasawa

      Pages 167-180

   4. Button-Sound-Quality Evaluation for Car Audio Main Units

      • Shunsuke Ishimitsu

      Pages 181-191

   5. Characteristics of the Design and Production Process for Italian- and Japanese-Made Tailored Jackets in the Global Market

      • Tsuyoshi Otani, KyoungOk Kim, Keiko Miyatake, Kimiko Sano, Masayuki Takatera

      Pages 193-207

   6. Online Shopping and Individual Consumer Adaptation: The Relationship Between Fabric-Identification Ability and Prior Knowledge

      • Tomoharu Ishikawa, Kazuya Sasaki, Hiroko Shimizu, Miyoshi Ayama

      Pages 209-218

   7. Reading Emotion of Color Environments: Computer Simulations with Self-Reports and Physiological Signals

      • So-Yeon Yoon, Kevin Wise

      Pages 219-232

Industrial Applications of Affective Engineering introduces new analytical methods such as fluctuation, fuzzy logic, fractals, and complex systems, and pursuing interdisciplinary research that traverses a wide range of fields, including information engineering, human engineering, cognitive science, psychology, and design studies. The book is split into two parts: theory and applications. The book is a collection of the best papers from ISAE2013 (International Symposium of Affective Engineering) held at Kitakyushu, Japan and Japan Kansei Engineering Meeting on March 6-8, 2013.

• Affective Engineering (Emotion-Based Engineering)
• Emotional Behaviors in Design
• ISAE2013 (International Symposium of Affective Engineering)
• Information Engineering
• Innovation Management
• Japan Society of Kansei Engineering
• SME (International Society of Management Engineers)
• complexity

• Graduate School of Information, Production and Systems (IPS), Waseda University, Kitakyushu, Japan

  Junzo Watada

• Kogakuin University, Tokyo, Japan

  Hisao Shiizuka

• Department of Industrial Design, KAIST, Yusung-gu, Daejon-shi, Korea, Republic of (South Korea)

  Kun-Pyo Lee

• Department of Kansei Engineering Faculty of Textile Science and Technolog, Shinshu University, Matsumoto, Japan

  Tsuyoshi Otani

• Centre for Intelligent Systems Research, Deakin University Geelong Waurn Ponds Campus, Waurn Ponds, Australia

  Chee-Peng Lim

Dr. Junzo Watada is a professor of Knowledge Engineering, Soft Computing and Management Engineering at Waseda University, Japan.

Prof. Hisao Shiizuka is currently at Kogakuin University and is the President of Japan Society of Kansei Engineering.

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